Instant breakfast (corn flakes etc.) :: The total survey results of 2021 by the integrated assestment

The total survey results of 2021 by the integrated assestment in category

Fast preparation food: Instant breakfast (corn flakes etc.)

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Nesquik (Nestlé)	5

2.	5	Start! (Lantmännen Axa)	3.82

3.	2	Lion (Nestlé)	3.13

4.	3	Геркулес (Державна продовольчо-зернова корпорація України)	2.52

5.	6	Nordic (Raisio Ukraine)	2.07

6.	4	Fitness (Nestlé)	1.90

7.		Жменька (Фабрика бакалейних продуктів)	1.75

8.	17	Brüggen (H. & J. Brüggen KG)	1.575

9.	8	Сквирянка (Сквирський комбінат хлібопродуктів)	1.573

10.	16	Новоукраїнка (Укр-Агро-Продукт)	1.307

11.	18	Добродія (Agricom Group)	1.144

12.	9	Золоте зерно (Днепропетровский комбинат пищевых концентратов)	1.111

13.		Терра	0.727

14.	12	Gold Flakes (Nestlé)	0.653

15.	14	Хрутка (Nestlé)	0.639

16.	15	Dr. Benner (Sunny Food)	0.623

17.	19	Sante (Store Food Distribution Ltd)	0.610

18.	10	Козуб продукт (Діамант ЛТД)	0.518

19.	11	Kosmostars (Nestlé)	0.371

20.	21	San Grano (Agricom Group)	0.313

21.	22	Попробуй! (Шевченківський завод продтоварів)	0.252

22.	20	ВХС (Винницкая пищевкусовая фабрика)	0.236

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2021 in the “Instant breakfast” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2021, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.