Instant coffee :: Consumers survey results of 2006

Consumers survey results of 2006 in category

Soft drinks / Instant coffee

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.		Jacobs	26.98%	5

2.	3	Nescafé (Nestlé)	19.05%	3.85

3.	~	Brazilian Gold (Manzaro)	23.81%	2.765

4.	7	MacCoffee (ФЕС УКР)	13.76%	2.757

5.	4	Tchibo	12.70%	2.327

6.	9	Ласкава (Ексім-Проект)	13.76%	1.797

7.	8	Галка	8.99%	1.751

8.	6	Ambasador (Sucafina S.A)	7.41%	1.229

9.	~	Добра кава (Solomia)	11.11%	1.167

10.	2	Carte Noire (Mondelēz Ukraine)	7.94%	1.114

11.	5	Maxwell House (Монделіс Україна)	6.88%	1.091

12.		Чёрная карта (Strauss Coffee Service)	5.82%	0.868

13.		Петровская Слобода (ФЕС УКР)	5.29%	0.737

14.	9	Fort (Strauss Coffee Service)	4.23%	0.661

15.	9	Davidoff (Асканія Дістрибьюшн)	3.70%	0.653

16.	8	Жокей (Orimi Trade Ukraine)	2.12%	0.415

17.	9	Monterrey (Асканія Дістрибьюшн)	1.59%	0.361

18.		Indian instant coffee (Veld)	1.06%	0.269

19.	~	Mabroc	0.53%	0.215

20.	~	Milagro	1.59%	0.200

21.	~	Moccona	1.06%	0.108

22.	~	Luxor	0.53%	0.092

23.	~	Golden Eagle	0.53%	0.054

23.		Velor	0.53%	0.054

23.	~	Віденська кава	0.53%	0.054

–.	9	Kimbo (Italian Trade House)	0.00%	0

–.		Manhattan	0.00%	0

–.		Вивальди (Exprim)	0.00%	0

–.		Добрыня	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2006, recommendation of consumers #1 in the category “Розчинна кава”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2006, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.