Instant coffee :: The total survey results of 2007 by the integrated assestment

The total survey results of 2007 by the integrated assestment in category

Soft drinks / Instant coffee

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Jacobs	5

2.	8	Ambasador (Sucafina S.A)	3.45

3.	5	Tchibo	3.18

4.	2	Nescafé (Nestlé)	3.03

5.	15	Davidoff (Асканія Дістрибьюшн)	2.82

6.	10	Carte Noire (Mondelēz Ukraine)	1.95

7.	4	MacCoffee (ФЕС УКР)	1.79

8.	11	Maxwell House (Монделіс Україна)	1.76

9.	12	Чёрная карта (Strauss Coffee Service)	1.32

10.	17	Monterrey (Асканія Дістрибьюшн)	1.04

11.	21	Moccona	0.97

12.	7	Галка	0.87

13.		Петровская Слобода (ФЕС УКР)	0.49

14.	16	Жокей (Orimi Trade Ukraine)	0.41

15.	14	Fort (Strauss Coffee Service)	0.26

16.	~	Manhattan	0.23

17.	6	Ласкава (Ексім-Проект)	0.225

18.	~	Kimbo (Italian Trade House)	0.215

19.	23	Golden Eagle	0.137

20.	23	Віденська кава	0.134

21.	3	Brazilian Gold (Manzaro)	0.127

22.	9	Добра кава (Solomia)	0.081

23.	20	Milagro	0.075

24.	23	Velor	0.046

–.	18	Indian instant coffee (Veld)	0

–.	22	Luxor	0

–.	19	Mabroc	0

–.		Вивальди (Exprim)	0

–.		Добрыня	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2007 in the “Розчинна кава” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2007, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.