Instant coffee :: The total survey results of 2008 by the integrated assestment

The total survey results of 2008 by the integrated assestment in category

Soft drinks / Instant coffee

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Jacobs	5

2.	4	Nescafé (Nestlé)	3.34

3.	2	Ambasador (Sucafina S.A)	3.12

4.	6	Carte Noire (Mondelēz Ukraine)	2.93

5.		Davidoff (Асканія Дістрибьюшн)	2.18

6.	3	Tchibo	2.15

7.	8	Maxwell House (Монделіс Україна)	1.68

8.	9	Чёрная карта (Strauss Coffee Service)	1.261

9.	7	MacCoffee (ФЕС УКР)	1.257

10.	12	Галка	0.415

11.	18	Kimbo (Italian Trade House)	0.404

12.	13	Петровская Слобода (ФЕС УКР)	0.382

13.	10	Monterrey (Асканія Дістрибьюшн)	0.292

14.		Mokate (Store Food Distribution Ltd)	0.208

15.	23	Milagro	0.172

16.	14	Жокей (Orimi Trade Ukraine)	0.152

17.	15	Fort (Strauss Coffee Service)	0.135

18.	17	Ласкава (Ексім-Проект)	0.106

19.	11	Moccona	0.090

20.	21	Brazilian Gold (Manzaro)	0.088

20.		Віденська кава	0.088

22.		Добра кава (Solomia)	0.074

23.	~	Добрыня	0.055

24.	~	Mabroc	0.051

25.	19	Golden Eagle	0.037

–.		Indian instant coffee (Veld)	0

–.		Luxor	0

–.	16	Manhattan	0

–.	24	Velor	0

–.		Вивальди (Exprim)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2008 in the “Розчинна кава” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2008, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.