“Favorites of Success” logo Instant coffee :: The total survey results of 2010 by the integrated assestment
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The total survey results of 2010 by the integrated assestment in category
Soft drinks / Instant coffee
Info Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.
Consumers (40%)
Experts (40%)
Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Chart of calculation of the integral rating Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).
1. Jacobs  5
2. Nescafé (Nestlé) 3.06
3. Carte Noire (Mondelēz Ukraine) 2.76
4.
5
Ambasador (Sucafina S.A) 1.66
5.
6
Чёрная карта (Strauss Coffee Service) 1.58
6.
7
Davidoff (Асканія Дістрибьюшн) 1.48
7.
4
Tchibo  1.07
8.
13
Галка  0.92
9.
11
Maxwell House (Монделіс Україна) 0.82
–.
8
MacCoffee (ФЕС УКР) 0.70
10. Петровская Слобода (ФЕС УКР) 0.66
11.
16
Жокей (Orimi Trade Ukraine) 0.52
–.
22
Moccona  0.33
–.
9
Kimbo (Italian Trade House) 0.28
12. Elite Platinum (Strauss Coffee Service) 0.240
13.
12
Fort (Strauss Coffee Service) 0.239
–.
20
Ласкава (Ексім-Проект) 0.173
14.
21
Manhattan  0.135
15.
14
Віденська кава  0.111
16.
24
Добра кава (Solomia) 0.068
–.
17
Mokate (Store Food Distribution Ltd) 0.064
–.
19
Luxor  0.024

Notice
The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2010 in the “Розчинна кава” category!
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2010, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.
Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.
https://favor.com.ua/en/vote/products/instant-coffee/?results=2010A