Instant coffee :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Soft drinks / Instant coffee

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Jacobs	5

2.	4	Carte Noire (Mondelēz Ukraine)	4.00

3.		Nescafé (Nestlé)	3.23

4.	7	Tchibo	2.23

5.	6	Ambasador (Sucafina S.A)	2.04

6.	2	Чёрная карта (Strauss Coffee Service)	1.60

7.	8	Davidoff (Асканія Дістрибьюшн)	1.443

8.	5	Галка	1.440

9.	12	Maxwell House (Монделіс Україна)	0.965

10.		Lacomba (УкрКофе)	0.958

11.	14	Coffee-mate (Nestlé)	0.927

12.	11	Жокей (Orimi Trade Ukraine)	0.898

13.	22	Milagro	0.573

14.	20	Fort (Strauss Coffee Service)	0.540

15.	23	Indiana Gold (Добриня-Дар)	0.473

16.		Добра кава (Solomia)	0.400

17.	13	Віденська кава	0.393

18.	9	Jardin (Orimi Trade Ukraine)	0.368

19.	10	Петровская Слобода (ФЕС УКР)	0.313

20.	17	Добрыня	0.290

21.	18	Roberto TOTTI (Strauss Coffee Service)	0.147

22.	15	Monterrey (Асканія Дістрибьюшн)	0.073

23.	25	Індіана (Solomia)	0.040

24.		Manhattan	0.033

–.	19	Elite Platinum (Strauss Coffee Service)	0

–.		Golden Eagle	0

–.	21	Indian instant coffee (Veld)	0

–.	26	Вивальди (Exprim)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Розчинна кава” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.