Instant coffee :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Soft drinks / Instant coffee

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Jacobs	5

2.		Carte Noire (Mondelēz Ukraine)	3.10

3.	5	Ambasador (Sucafina S.A)	2.46

4.	14	Fort (Strauss Coffee Service)	2.45

5.	3	Nescafé (Nestlé)	2.26

6.	21	Roberto TOTTI (Strauss Coffee Service)	2.15

7.	4	Tchibo	1.49

8.	7	Davidoff (Асканія Дістрибьюшн)	1.38

9.	8	Галка	1.12

10.	9	Maxwell House (Монделіс Україна)	1.10

11.		Coffee-mate (Nestlé)	0.84

12.		Жокей (Orimi Trade Ukraine)	0.80

13.	6	Чёрная карта (Strauss Coffee Service)	0.70

14.	18	Jardin (Orimi Trade Ukraine)	0.56

15.	10	Lacomba (УкрКофе)	0.53

16.	19	Петровская Слобода (ФЕС УКР)	0.43

17.	24	Manhattan	0.39

18.	~	Elite Platinum (Strauss Coffee Service)	0.25

19.	~	Indian instant coffee (Veld)	0.24

20.	13	Milagro	0.21

21.	17	Віденська кава	0.17

22.	23	Індіана (Solomia)	0.11

23.	22	Monterrey (Асканія Дістрибьюшн)	0.057

24.	16	Добра кава (Solomia)	0.055

25.	~	Golden Eagle	0.022

25.	15	Indiana Gold (Добриня-Дар)	0.022

27.	~	Вивальди (Exprim)	0.018

–.	20	Добрыня	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Розчинна кава” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.