Instant coffee :: Consumers survey results of 2014

Consumers survey results of 2014 in category

Soft drinks / Instant coffee

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.		Jacobs	66.29%	5

2.		Nescafé (Nestlé)	32.00%	2.49

3.		Carte Noire (Mondelēz Ukraine)	24.00%	1.91

4.	5	Чёрная карта (Strauss Coffee Service)	20.57%	1.59

5.	4	Tchibo	18.29%	1.48

6.	10	Davidoff (Асканія Дістрибьюшн)	14.86%	1.12

7.	9	Галка	13.14%	1.08

8.	11	Жокей (Orimi Trade Ukraine)	9.71%	0.72

9.	6	Петровская Слобода (ФЕС УКР)	6.86%	0.71

10.	8	Jardin (Orimi Trade Ukraine)	9.14%	0.62

11.	7	Ambasador (Sucafina S.A)	7.43%	0.529

12.	14	Maxwell House (Монделіс Україна)	6.29%	0.526

13.	24	Milagro	6.29%	0.448

14.	15	Віденська кава	6.86%	0.407

15.	12	Coffee-mate (Nestlé)	5.71%	0.404

16.		Fort (Strauss Coffee Service)	5.71%	0.391

17.	13	Lacomba (УкрКофе)	4.00%	0.364

18.		Roberto TOTTI (Strauss Coffee Service)	3.43%	0.325

19.	25	Golden Eagle	1.71%	0.185

20.	23	Добра кава (Solomia)	1.71%	0.170

–.	20	~~Indian instant coffee (Veld)~~	~~1.71%~~	~~0.107~~

21.	~	Добрыня	0.57%	0.104

22.	19	Elite Platinum (Strauss Coffee Service)	1.14%	0.098

23.	17	Індіана (Solomia)	0.57%	0.057

24.	21	Manhattan	0.57%	0.042

25.	22	Monterrey (Асканія Дістрибьюшн)	0.57%	0.024

–.	25	Indiana Gold (Добриня-Дар)	0.00%	0

–.	26	Вивальди (Exprim)	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2014, recommendation of consumers #1 in the category “Розчинна кава”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.