Instant coffee :: The total survey results of 2016 by the integrated assestment

The total survey results of 2016 by the integrated assestment in category

Soft drinks / Instant coffee

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Jacobs	5

2.		Carte Noire (Mondelēz Ukraine)	3.01

3.	4	Ambasador (Sucafina S.A)	2.37

4.	5	Чёрная карта (Strauss Coffee Service)	2.29

5.	12	Tchibo	2.16

6.	3	Nescafé (Nestlé)	2.12

7.	6	Roberto TOTTI (Strauss Coffee Service)	1.61

8.	11	Галка	1.25

9.	15	Жокей (Orimi Trade Ukraine)	1.023

10.	8	Jardin (Orimi Trade Ukraine)	1.018

11.	7	Davidoff (Асканія Дістрибьюшн)	0.992

12.	10	Fort (Strauss Coffee Service)	0.928

13.	9	Coffee-mate (Nestlé)	0.360

14.		Віденська кава	0.342

–.	18	~~Петровская Слобода (ФЕС УКР)~~	~~0.310~~

15.	13	Maxwell House (Монделіс Україна)	0.229

16.	25	Добрыня	0.209

17.		Lacomba (УкрКофе)	0.183

18.	19	Milagro	0.171

19.	26	Golden Eagle	0.144

20.	~	Вивальди (Exprim)	0.119

21.		Manhattan	0.112

22.		Добра кава (Solomia)	0.094

23.		Одесский кофе (Енни Фудз)	0.087

24.	16	Elite Platinum (Strauss Coffee Service)	0.038

25.	20	Індіана (Solomia)	0.021

26.	24	Indiana Gold (Добриня-Дар)	0.017

26.	23	Monterrey (Асканія Дістрибьюшн)	0.017

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2016 in the “Розчинна кава” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2016, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.