Instant coffee :: The total survey results of 2018 by the integrated assestment

The total survey results of 2018 by the integrated assestment in category

Soft drinks / Instant coffee

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Jacobs	5

2.	3	Carte Noire (Mondelēz Ukraine)	3.80

3.	10	Ambasador (Sucafina S.A)	3.32

4.		Nescafé (Nestlé)	3.15

5.	6	Tchibo	3.07

6.	5	Чёрная карта (Strauss Coffee Service)	1.38

7.	16	Jardin (Orimi Trade Ukraine)	0.97

8.	9	Галка	0.92

9.		L’OR	0.91

10.	7	Davidoff (Асканія Дістрибьюшн)	0.84

11.	8	Maxwell House (Монделіс Україна)	0.78

12.	2	Baristi (AVK Confectionery Company)	0.77

13.	15	Віденська кава	0.74

14.	12	Roberto TOTTI (Strauss Coffee Service)	0.66

15.	22	Manhattan	0.65

16.	25	Добрыня	0.49

17.	21	Одесский кофе (Енни Фудз)	0.48

18.	14	Жокей (Orimi Trade Ukraine)	0.34

19.	17	Coffee-mate (Nestlé)	0.20

20.	11	Fort (Strauss Coffee Service)	0.192

21.	18	Lacomba (УкрКофе)	0.190

22.	19	Milagro	0.174

23.	26	Golden Eagle	0.141

24.		Monterrey (Асканія Дістрибьюшн)	0.112

25.	23	Indiana Gold (Добриня-Дар)	0.087

26.	13	Elite Platinum (Strauss Coffee Service)	0.077

27.	20	Добра кава (Solomia)	0.050

28.		Вивальди (Exprim)	0.018

29.	27	Індіана (Solomia)	0.016

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2018 in the “Розчинна кава” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2018, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.