Instant coffee :: The total survey results of 2019 by the integrated assestment

The total survey results of 2019 by the integrated assestment in category

Soft drinks / Instant coffee

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Jacobs	5

2.	4	Nescafé (Nestlé)	2.78

3.	6	Чёрная карта (Strauss Coffee Service)	2.40

4.	2	Carte Noire (Mondelēz Ukraine)	2.07

5.	3	Ambasador (Sucafina S.A)	1.47

6.	11	Maxwell House (Монделіс Україна)	1.00

7.	10	Davidoff (Асканія Дістрибьюшн)	0.81

8.	5	Tchibo	0.79

9.	24	Monterrey (Асканія Дістрибьюшн)	0.78

10.	14	Roberto TOTTI (Strauss Coffee Service)	0.73

11.	13	Віденська кава	0.44

12.	18	Жокей (Orimi Trade Ukraine)	0.43

13.	9	L’OR	0.40

14.	8	Галка	0.35

15.	20	Fort (Strauss Coffee Service)	0.33

16.	7	Jardin (Orimi Trade Ukraine)	0.31

17.	12	Baristi (AVK Confectionery Company)	0.245

18.	21	Lacomba (УкрКофе)	0.237

19.	22	Milagro	0.155

20.	19	Coffee-mate (Nestlé)	0.150

21.	27	Добра кава (Solomia)	0.141

22.	23	Golden Eagle	0.1225

23.	26	Elite Platinum (Strauss Coffee Service)	0.1219

24.	15	Manhattan	0.1209

25.		Indiana Gold (Добриня-Дар)	0.0553

26.	17	Одесский кофе (Енни Фудз)	0.0522

27.	29	Індіана (Solomia)	0.0493

28.	16	Добрыня	0.0408

29.	28	Вивальди (Exprim)	0.0179

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2019 in the “Розчинна кава” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2019, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.