Instant coffee :: The total survey results of 2020 by the integrated assestment

The total survey results of 2020 by the integrated assestment in category

Soft drinks / Instant coffee

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Jacobs	5

2.		Nescafé (Nestlé)	3.79

3.		Чёрная карта (Strauss Coffee Service)	2.08

4.	14	Галка	1.72

5.	13	L’OR	1.62

6.		Maxwell House (Монделіс Україна)	1.38

7.	10	Roberto TOTTI (Strauss Coffee Service)	1.37

8.	4	Carte Noire (Mondelēz Ukraine)	0.73

9.	8	Tchibo	0.58

10.	5	Ambasador (Sucafina S.A)	0.575

11.	12	Жокей (Orimi Trade Ukraine)	0.572

12.	16	Jardin (Orimi Trade Ukraine)	0.545

13.	11	Віденська кава	0.420

14.	7	Davidoff (Асканія Дістрибьюшн)	0.394

15.	17	Baristi (AVK Confectionery Company)	0.312

16.	20	Coffee-mate (Nestlé)	0.304

17.	15	Fort (Strauss Coffee Service)	0.298

18.		Lacomba (УкрКофе)	0.239

19.	21	Добра кава (Solomia)	0.206

20.	19	Milagro	0.184

21.	23	Elite Platinum (Strauss Coffee Service)	0.178

22.		Golden Eagle	0.139

23.	25	Indiana Gold (Добриня-Дар)	0.094

24.		Manhattan	0.088

25.	9	Monterrey (Асканія Дістрибьюшн)	0.082

26.		Одесский кофе (Енни Фудз)	0.077

27.	28	Добрыня	0.056

28.	27	Індіана (Solomia)	0.029

28.	29	Вивальди (Exprim)	0.029

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2020 in the “Розчинна кава” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2020, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.