Intimate hygiene products :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Personal hygiene products / Intimate hygiene products

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Lactacyd (Perrigo)	5

2.		Зеленая аптека (Ельфа)	4.41

3.	9	Магия трав (Ельфа)	2.34

4.		Avon Intimate (Avon Cosmetics Ukraine)	2

5.	10	Oriflame Feminelle Gentle Intimate Wash (Oriflame Cosmetics Ukraine)	1.91

6.	8	Cleanic (Harper Hygienics)	1.64

7.	5	Nivea Intimo (Байєрсдорф Україна)	1.60

8.	7	Oriflame - Intimate Wash (Oriflame Cosmetics Ukraine)	1.43

9.	3	Green Mama	1.33

10.		Intimo+med (Elfa)	1.08

11.		Faberlic	0.93

12.	6	Cliven (Кінгсбурі Венчур)	0.83

13.	18	Fresh Juice (Ельфа)	0.82

14.	16	Природна скарбниця (ALES)	0.80

15.	11	ТЕТ-А-ТЕТ (Амальгама Люкс)	0.70

16.		Bioton	0.58

17.	~	Lirene	0.54

18.	15	O’roni	0.32

19.		BODY love (Pharma Group LTD)	0.25

20.		Биона (Доктор Біокон)	0.143

21.	13	Flower Shop (Fenix Integrated Services)	0.137

22.		Olis (ALES)	0.104

23.	12	Femfresh	0.097

24.	19	Vital Charm (Aqua cosmetics group)	0.088

25.	21	Senita	0.079

26.		Corbaktol (Фарм-Рост)	0.072

27.	20	Farmona (Натурфарм)	0.043

27.	17	Mildness	0.043

29.		Lodia (Супермаш)	0.036

30.	14	Bielita Intimate (Vladicom)	0.032

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Intimate hygiene product” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.