Intimate hygiene products :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Personal hygiene products / Intimate hygiene products

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Lactacyd (Perrigo)	5

2.	4	Зеленая аптека (Ельфа)	3.04

3.		Avon Intimate (Avon Cosmetics Ukraine)	2.98

4.	6	Faberlic	2.69

5.	2	Cleanic (Harper Hygienics)	2.44

6.	7	Cliven (Кінгсбурі Венчур)	2.30

7.	15	Olis (ALES)	2.05

8.	14	Dr. Sante – Femme Intime (Ельфа)	1.98

9.		Oriflame - Intimate Wash (Oriflame Cosmetics Ukraine)	1.51

10.	5	O’roni	1.49

11.	8	Oriflame Feminelle Gentle Intimate Wash (Oriflame Cosmetics Ukraine)	1.25

12.	24	Lirene	1.20

13.	11	Nivea Intimo (Байєрсдорф Україна)	1.07

14.	10	Биона (Доктор Біокон)	1.04

15.	22	Bioton	1.03

16.	20	Intimo+med (Elfa)	0.97

17.	13	Fresh Juice (Ельфа)	0.88

18.	17	Магия трав (Ельфа)	0.660

19.	18	BODY love (Pharma Group LTD)	0.656

20.	12	Green Mama	0.552

21.	28	Farmona (Натурфарм)	0.487

22.	27	Природна скарбниця (ALES)	0.348

23.	19	Lodia (Супермаш)	0.329

24.		Имидж	0.251

25.	19	Femfresh	0.209

26.		Bio Pharma (Альянс Красоты)	0.207

27.	23	ТЕТ-А-ТЕТ (Амальгама Люкс)	0.203

28.	16	Flower Shop (Fenix Integrated Services)	0.128

29.	25	Bielita Intimate (Vladicom)	0.119

30.	~	Vital Charm (Aqua cosmetics group)	0.077

31.		En’jee (Krasota i Zdorovie, Ltd.)	0.065

32.		STYX	0.046

33.	26	Corbaktol (Фарм-Рост)	0.035

34.	~	Mildness	0.033

34.	21	Senita	0.033

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Intimate hygiene product” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.