Kefir :: The total survey results of 2009 by the integrated assestment

The total survey results of 2009 by the integrated assestment in category

Milk products / Kefir

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	9	Галичина	5

2.	1	Баланс Біо Преміум (Danone)	4.32

3.	7	Щодня (Rainford Foods)	4.14

4.		Баланс Біо Класика (Danone)	3.55

5.	12	Яготинський	3.49

6.	3	Галактон (Данон)	3.45

7.	6	Веселий молочник (Вімм-Білль-Данн)	3.26

8.	2	Слов’яночка (Вімм-Білль-Данн)	3.15

–.	~	~~Président (Лакталіс)~~	~~2.92~~

9.	13	Rainford	2.52

10.	8	Простоквашино (Danone)	2.33

11.		Веселий пастушок (Danone)	2.02

12.	21	Біла лінія (MilkLife)	1.78

13.	19	Злагода (Pridneprovsky combinate)	1.48

14.	10	Фанні (Лакталіс)	1.46

15.	14	Ласуня (Baltskiy milk combinate)	1.45

16.	26	7я (1-й Київський молокозавод)	1.41

17.	24	Кремез	1.40

18.	5	Лактонія (Lactalis)	1.21

19.		Добриня (Геркулес)	1.20

20.	11	Білосвіт (Лакталіс)	1.15

21.	16	Гурманіка (Західна молочна група (Дубномолоко))	0.86

22.		Волошкове поле (Yuria)	0.78

23.	27	Заречье (Kupyansky milk-preserving combinate)	0.77

24.		Premialle (Білоцерківський молочний комбінат)	0.73

25.	17	Neo Vit	0.60

26.		Живинка (Danone)	0.56

27.	~	Рудь (RUD’ company, Zhitomir milk-factory)	0.52

28.		Добряна (Мілкіленд)	0.51

29.	~	Молочна ріка (Київський маргариновий завод / Олком)	0.45

30.	18	Домик в деревне (Вімм-Білль-Данн)	0.44

30.	28	Славія (Bashtanka Cheese plant)	0.44

32.		100 cows (MilkLife)	0.41

33.	25	Молочна родина (Західна молочна група (Дубномолоко))	0.28

34.	23	Фаворит	0.26

35.	20	Optimal (Західна молочна група (Дубномолоко))	0.23

35.	~	Марічка (Продукти України)	0.23

37.	15	Garmonia (Lubensky milk factory)	0.09

38.	30	Zdorovo (Zolotonoshsky milk factory)	0.07

38.	30	Кагма	0.07

38.	~	Молочний кувшинчик	0.07

38.	29	Святошино	0.07

–.		~~Радомілк~~	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2009 in the “Kefir” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2009, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.