Kefir :: The total survey results of 2010 by the integrated assestment

The total survey results of 2010 by the integrated assestment in category

Milk products / Kefir

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	5	Яготинський	5

2.	1	Галичина	4.48

3.	2	Баланс Біо Преміум (Danone)	4.17

4.	6	Галактон (Данон)	4.15

5.	10	Простоквашино (Danone)	3.69

6.	4	Баланс Біо Класика (Danone)	3.45

7.	8	Слов’яночка (Вімм-Білль-Данн)	3.42

8.	12	Біла лінія (MilkLife)	3

9.	7	Веселий молочник (Вімм-Білль-Данн)	2.77

10.	20	Білосвіт (Лакталіс)	2.24

11.	3	Щодня (Rainford Foods)	2.10

12.	22	Волошкове поле (Yuria)	2.09

13.	18	Лактонія (Lactalis)	1.64

14.	36	Кагма	1.62

15.	9	Rainford	1.61

–.	21	~~Гурманіка (Західна молочна група (Дубномолоко))~~	~~1.60~~

16.	35	Garmonia (Lubensky milk factory)	1.42

17.	11	Веселий пастушок (Danone)	1.26

18.	17	Кремез	1.25

18.	26	Живинка (Danone)	1.25

20.	19	Добриня (Геркулес)	1.18

21.	13	Злагода (Pridneprovsky combinate)	1.17

22.	16	7я (1-й Київський молокозавод)	0.87

23.	24	Premialle (Білоцерківський молочний комбінат)	0.79

24.	25	Neo Vit	0.61

25.	14	Фанні (Лакталіс)	0.570

26.	27	Рудь (RUD’ company, Zhitomir milk-factory)	0.567

27.	15	Ласуня (Baltskiy milk combinate)	0.518

28.	30	Домик в деревне (Вімм-Білль-Данн)	0.479

29.	36	Zdorovo (Zolotonoshsky milk factory)	0.341

30.	23	Заречье (Kupyansky milk-preserving combinate)	0.332

31.	28	Добряна (Мілкіленд)	0.314

–.	34	~~Optimal (Західна молочна група (Дубномолоко))~~	~~0.305~~

32.	36	Святошино	0.298

33.		Молокія (Тернопільський молокозавод)	0.187

34.		Марічка (Продукти України)	0.174

35.		Кринка (Чернігівський молокозавод)	0.122

36.		Молочний кувшинчик	0.113

37.	31	100 cows (MilkLife)	0.079

37.	30	Славія (Bashtanka Cheese plant)	0.079

–.	32	~~Молочна родина (Західна молочна група (Дубномолоко))~~	0

–.	29	Молочна ріка (Київський маргариновий завод / Олком)	0

–.		~~Радомілк~~	0

–.	33	Фаворит	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2010 in the “Kefir” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2010, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.