Kefir :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Milk products / Kefir

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Яготинський	5

2.	4	Простоквашино (Danone)	4.32

3.	28	Волошкове поле (Yuria)	4.27

4.	2	Галичина	4.11

5.	6	Баланс Біо Класика (Danone)	3.44

6.	12	Garmonia (Lubensky milk factory)	3.31

7.	3	Слов’яночка (Вімм-Білль-Данн)	3.155

8.	5	Баланс Біо Преміум (Danone)	3.152

9.	16	Злагода (Pridneprovsky combinate)	1.964

10.	21	Premialle (Білоцерківський молочний комбінат)	1.809

11.	17	Добриня (Геркулес)	1.738

12.	10	Щодня (Rainford Foods)	1.718

13.	8	Біла лінія (MilkLife)	1.700

14.	22	Веселий пастушок (Danone)	1.384

15.		Молокія (Тернопільський молокозавод)	1.299

16.	19	Живинка (Danone)	1.241

17.	14	Rainford	1.095

18.	26	Кагма	1.017

19.	37	Neo Vit	0.975

20.	11	Білосвіт (Лакталіс)	0.960

21.	13	Веселий молочник (Вімм-Білль-Данн)	0.924

22.	20	Фанні (Лакталіс)	0.852

23.	7	Галактон (Данон)	0.802

24.	30	Заречье (Kupyansky milk-preserving combinate)	0.762

25.	23	Кремез	0.560

26.	25	Добряна (Мілкіленд)	0.557

27.	24	Славія (Bashtanka Cheese plant)	0.525

28.	9	Лактонія (Lactalis)	0.523

29.	18	Рудь (RUD’ company, Zhitomir milk-factory)	0.475

30.	29	100 cows (MilkLife)	0.417

31.		7я (1-й Київський молокозавод)	0.365

32.	35	Zdorovo (Zolotonoshsky milk factory)	0.328

33.	27	Кринка (Чернігівський молокозавод)	0.274

34.	32	Марічка (Продукти України)	0.158

35.	33	Домик в деревне (Вімм-Білль-Данн)	0.054

–.	34	Молочна веселка (ПП Фелікс)	0

–.		Молочна ріка (Київський маргариновий завод / Олком)	0

–.		Молочний кувшинчик	0

–.	36	~~Святошино~~	0

–.		Фаворит	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Kefir” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.