Kefir :: The total survey results of 2014 by the integrated assestment

The total survey results of 2014 by the integrated assestment in category

Milk products / Kefir

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Галичина	5

2.	1	Яготинський	4.602

3.	10	Premialle (Білоцерківський молочний комбінат)	4.596

4.	6	Біла лінія (MilkLife)	4.461

5.	3	Простоквашино (Danone)	3.729

6.	4	Галактон (Данон)	2.904

7.	16	Молокія (Тернопільський молокозавод)	2.899

8.	5	Волошкове поле (Yuria)	2.834

9.	19	Лактонія (Lactalis)	2.491

10.	27	Добриня (Геркулес)	2.190

11.	9	Слов’яночка (Вімм-Білль-Данн)	1.753

–.	21	~~Живинка (Danone)~~	~~1.735~~

12.	8	Баланс Біо Класика (Danone)	1.482

13.	12	Злагода (Pridneprovsky combinate)	1.474

14.	15	Garmonia (Lubensky milk factory)	1.469

15.	7	Білосвіт (Лакталіс)	1.271

16.	18	Добряна (Мілкіленд)	1.085

17.		Кагма	1.052

18.		Килия (Титан)	0.931

19.	14	Rainford	0.910

–.	20	~~Веселий молочник (Вімм-Білль-Данн)~~	~~0.853~~

20.	25	Щодня (Rainford Foods)	0.832

21.	11	Баланс Біо Преміум (Danone)	0.751

22.	26	Рудь (RUD’ company, Zhitomir milk-factory)	0.712

23.	30	Славія (Bashtanka Cheese plant)	0.548

24.	28	Веселий пастушок (Danone)	0.518

25.	13	Фанні (Лакталіс)	0.494

26.	~	Neo Vit	0.368

–.	33	~~Домик в деревне (Вімм-Білль-Данн)~~	~~0.339~~

27.	38	Zdorovo (Zolotonoshsky milk factory)	0.334

28.	24	Мої корівки (Галичина)	0.271

29.		Кремез	0.261

30.	22	Заречье (Kupyansky milk-preserving combinate)	0.218

31.		100 cows (MilkLife)	0.179

31.	36	Марічка (Продукти України)	0.179

33.	35	Кринка (Чернігівський молокозавод)	0.140

34.	37	Лукавиця (Обухівський молокозавод)	0.102

35.	34	7я (1-й Київський молокозавод)	0.092

36.	23	Молочна ріка (Київський маргариновий завод / Олком)	0.024

–.	32	Молочна веселка (ПП Фелікс)	0

–.	38	Молочний кувшинчик	0

–.	38	Фаворит	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2014 in the “Kefir” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.