Kefir :: The total survey results of 2016 by the integrated assestment

The total survey results of 2016 by the integrated assestment in category

Milk products / Kefir

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Яготинський	5

2.	1	Галичина	4.16

3.	5	Слов’яночка (Вімм-Білль-Данн)	3.37

4.	6	Простоквашино (Danone)	3.09

5.	3	Біла лінія (MilkLife)	3

6.	4	Волошкове поле (Yuria)	2.56

7.		Молокія (Тернопільський молокозавод)	2.00

8.	14	Premialle (Білоцерківський молочний комбінат)	1.73

9.	12	Лукавиця (Обухівський молокозавод)	1.57

10.	19	Ферма (ТЕРРА ФУД)	1.32

11.	10	Баланс Біо Класика (Danone)	1.135

12.	9	Злагода (Pridneprovsky combinate)	1.125

13.	8	Добряна (Мілкіленд)	1.122

14.	13	Щодня (Rainford Foods)	1.048

15.	11	Garmonia (Lubensky milk factory)	0.955

16.	18	Лактонія (Lactalis)	0.950

17.	20	Рудь (RUD’ company, Zhitomir milk-factory)	0.818

18.	28	Мої корівки (Галичина)	0.763

19.	16	Баланс Біо Преміум (Danone)	0.741

20.	17	Славія (Bashtanka Cheese plant)	0.658

21.	15	Хуторок (Inmilkco)	0.491

22.		Добриня (Геркулес)	0.448

23.	21	Веселий пастушок (Danone)	0.348

24.	23	Фанні (Лакталіс)	0.346

25.	24	Заречье (Kupyansky milk-preserving combinate)	0.217

26.	27	Rainford	0.211

27.	26	Neo Vit	0.198

28.	31	Кагма	0.194

29.	30	Білосвіт (Лакталіс)	0.143

30.	38	Фаворит	0.130

–.	~	~~Галактон (Данон)~~	~~0.125~~

31.	29	Кремез	0.111

32.		Молочна родина (Галичина)	0.110

33.		Килия (Титан)	0.064

34.	32	Молочна ріка (Київський маргариновий завод / Олком)	0.062

35.	34	Кринка (Чернігівський молокозавод)	0.057

36.		Зарог	0.056

37.	36	Zdorovo (Zolotonoshsky milk factory)	0.042

38.	25	Марічка (Продукти України)	0.036

39.	35	7я (1-й Київський молокозавод)	0.031

39.	37	Молочна веселка (ПП Фелікс)	0.031

41.		ЕтноПродукт	0.021

42.	37	Молочний кувшинчик	0.016

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2016 in the “Kefir” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2016, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.