Kefir :: The total survey results of 2021 by the integrated assestment

The total survey results of 2021 by the integrated assestment in category

Milk products / Kefir

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Яготинський	5

2.	1	Галичина	4.61

3.	10	Волошкове поле (Yuria)	4.51

4.	23	АМА (Favor)	2.88

5.	35	Organic Milk (Органік мілк)	2.66

6.		Простоквашино (Danone)	1.76

7.	12	Біла лінія (MilkLife)	1.68

8.	7	Молокія (Тернопільський молокозавод)	1.33

9.	8	Слов’яночка (Вімм-Білль-Данн)	1.20

10.	9	Ферма (ТЕРРА ФУД)	1.12

11.	20	Фанні (Лакталіс)	0.71

12.	18	Селянський (Loostdorf)	0.70

13.	24	Premialle (Білоцерківський молочний комбінат)	0.673

14.		Лактонія (Lactalis)	0.669

15.	19	Заречье (Kupyansky milk-preserving combinate)	0.629

16.	3	Злагода (Pridneprovsky combinate)	0.606

17.		Білосвіт (Лакталіс)	0.592

18.	5	Славія (Bashtanka Cheese plant)	0.506

19.	21	Веселий пастушок (Danone)	0.460

19.	15	Рудь (RUD’ company, Zhitomir milk-factory)	0.460

21.	22	Добряна (Мілкіленд)	0.398

22.	13	Хуторок (Inmilkco)	0.313

23.	24	Лукавиця (Обухівський молокозавод)	0.298

24.	16	Добриня (Геркулес)	0.294

25.	31	Радимо	0.267

26.		7я (1-й Київський молокозавод)	0.263

26.	4	Garmonia (Lubensky milk factory)	0.263

26.	11	Зарог	0.263

29.	25	Neo Vit	0.231

30.	38	Фаворит	0.213

31.	29	Кагма	0.181

32.		Агромол (Харківський молочний комбінат)	0.163

33.		Молочна ріка (Київський маргариновий завод / Олком)	0.131

33.	30	На здоров’я (Loostdorf)	0.131

35.	28	Мої корівки (Галичина)	0.100

36.		ЕтноПродукт	0.050

36.	34	Килия (Титан)	0.050

36.	37	Молочний кувшинчик	0.050

–.	27	Zdorovo (Zolotonoshsky milk factory)	0

–.	32	Кринка (Чернігівський молокозавод)	0

–.	39	Любимчик (Pridneprovsky combinate)	0

–.	40	Марічка (Продукти України)	0

–.		Молочна веселка (ПП Фелікс)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2021 in the “Kefir” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2021, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.