Kitchen stuff (serviettes, sponges etc) :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Household goods: Kitchen stuff (serviettes, sponges etc)

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Фрекен Бок (Біосфера)	5

2.		Мелочи жизни (Ergopack)	4.54

3.		Чисто (Юатрейд)	1.93

4.	5	Добра господарочка (Бетта)	1.21

5.	12	Domi (Ergopack)	1.14

6.	3	Скарбничка (Біосфера)	1.12

7.	4	Умка (Онікс)	1.05

8.		Vortex (Біосфера)	0.79

9.	10	Dish Drops Scrub buds (Емвей Україна)	0.74

10.	7	Nicols (Біосфера)	0.703

11.	9	Fantasy (Чиста планета)	0.701

12.	13	Vileda (Бетта)	0.555

13.	16	Копилка (Онікс)	0.439

14.	15	Просто Чисто (Коттон клаб Украина)	0.374

15.	11	NOVAx (Ergopack)	0.281

16.		Leifheit	0.118

17.	8	Альбатрос	0.079

18.		prOK (Савсервіс)	0.077

19.	14	SuperBaba (SKS-Pack)	0.075

20.	17	Corazzi	0.065

21.	18	Макси	0.040

–.	6	Ара (Conril)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Kitchen stuff” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.