Meat and sausage products :: The total survey results of 2007 by the integrated assestment

The total survey results of 2007 by the integrated assestment in category

Meat products / Meat and sausage products

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	5	Ятрань (М’ясокомбінат «Ятрань»)	5

2.	1	Ідекс	4.44

3.	2	Русанко (Rusanovsky meatplant)	4.38

4.		Фарро (Кременчукм’ясо)	3.22

5.	8	Луганские Деликатесы	3.19

6.		Колос (МПЗ «Колос»)	2.42

7.	14	ЧПК	2

8.	7	Щирий кум (Горлівський м’ясокомбінат)	1.79

9.	3	Скворцово	1.65

10.		Мясной Альянс	1.43

11.	15	ИНКО-ФУД	1.30

12.	4	Наш молочник (Ukrproduct Group)	0.77

13.	11	Алан	0.71

14.	8	Диана («Premier» meat factory)	0.70

15.	13	Поліс	0.60

16.	9	Пан Вакула (Мелітопольський МК)	0.50

17.	12	Золоте кільце	0.34

18.	14	Аміда	0.25

19.		Пан Іван (Агрофірма Столична)	0.22

20.	15	Белорусская традиция (Inco-Food)	0.191

21.	8	Наш продукт	0.186

22.		Салтовський м’ясокомбінат (Салтівський м’ясокомбінат)	0.184

23.	9	Фаворит (М’ясна фабрика «Фаворит плюс»)	0.105

24.	14	Твін	0.082

–.	14	Шмат	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2007 in the “Meat and sausage products” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2007, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.