Meat and sausage products :: The total survey results of 2008 by the integrated assestment

The total survey results of 2008 by the integrated assestment in category

Meat products / Meat and sausage products

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Ятрань (М’ясокомбінат «Ятрань»)	5

2.		Ідекс	4.52

3.		Русанко (Rusanovsky meatplant)	3.82

4.	8	Щирий кум (Горлівський м’ясокомбінат)	2.80

5.		Ювілейний (М’ясокомбинат Ювілейний)	2.36

6.		Глобино (Глобинський м’ясокомбинат)	2.05

7.	13	Алан	1.85

8.		Векка	1.74

9.		Скворцово	1.73

10.	5	Луганские Деликатесы	1.72

11.	14	Диана («Premier» meat factory)	1.65

12.	15	Поліс	1.59

13.	7	ЧПК	1.58

14.	23	Фаворит (М’ясна фабрика «Фаворит плюс»)	1.51

15.		Царская охота	1.14

16.		Пан Вакула (Мелітопольський МК)	1.10

17.	6	Колос (МПЗ «Колос»)	0.94

18.		Харьківський м’ясокомбинат	0.77

19.		М’ясна гільдія (Житомирський м’ясокомбінат)	0.44

20.	22	Салтовський м’ясокомбінат (Салтівський м’ясокомбінат)	0.39

21.		Колбико	0.30

22.		Гармаш	0.29

23.	11	ИНКО-ФУД	0.27

24.	4	Фарро (Кременчукм’ясо)	0.25

25.	20	Белорусская традиция (Inco-Food)	0.19

26.	12	Наш молочник (Ukrproduct Group)	0.18

27.	17	Золоте кільце	0.12

28.	21	Наш продукт	0.08

29.	19	Пан Іван (Агрофірма Столична)	0.065

30.		Тавр&Я	0.055

31.	18	Аміда	0.042

31.	10	Мясной Альянс	0.042

31.	24	Твін	0.042

–.		Смачного (Царська охота)	0

–.		Шмат	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2008 in the “Meat and sausage products” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2008, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.