“Favorites of Success” logo Laundry detergent :: The total survey results of 2009 by the integrated assestment
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The total survey results of 2009 by the integrated assestment in category
Laundry Products / Laundry detergent
Info Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.
Consumers (40%)
Experts (40%)
Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Chart of calculation of the integral rating Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).
1. Persil (Henkel Ukraine) 5
2. Ariel (Procter & Gamble) 4.99
3. SA8 (Емвей Україна) 3
4. Tide (Procter & Gamble) 2.95
5.
7
Gala (Procter & Gamble) 1.97
6.
5
Losk (Henkel Ukraine) 1.44
7.
10
Rex (Henkel Ukraine) 0.99
8. Bonux  0.89
9.
12
Bingo (Hayat) 0.75
10.
9
Test (Firm Leda) 0.574
11.
6
(PZ Cussons) 0.573
12.
19
OMO (Unilever) 0.437
13. НАШ (DAKOS-T) 0.392
14.
18
DAX  0.387
15. Агу (Ukrainian Industrial Resources) 0.363
16.
17
Океан  0.334
17.
21
Burti (Burnus GmbH) 0.305
18.
11
Frosch (Чистый дом) 0.234
19.
15
Тема  0.181
20.
17
Лотос (VinnitsyaPobutChem) 0.173
21.
20
Білосніжка (Titan) 0.110
22.
14
Sano  0.093
23. Milis (Valtech Tors) 0.077
23. Robeta (Valtech Tors) 0.077
23. Torsan (Valtech Tors) 0.077
26.
~
IXI  0.044
–. NISSAN  0.041
27. ASTRO (Поллена Україна) 0.026
28.
16
Focus (Firm Leda) 0.019

Notice
The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2009 in the “Laundry detergent” category!
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2009, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.
Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.
https://favor.com.ua/en/vote/products/laundry-detergent/?results=2009A