Laundry detergent :: The total survey results of 2009 by the integrated assestment

The total survey results of 2009 by the integrated assestment in category

Laundry Products / Laundry detergent

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Persil (Henkel Ukraine)	5

2.		Ariel (Procter & Gamble)	4.99

3.		SA8 (Емвей Україна)	3

4.		Tide (Procter & Gamble)	2.95

5.	7	Gala (Procter & Gamble)	1.97

6.	5	Losk (Henkel Ukraine)	1.44

7.	10	Rex (Henkel Ukraine)	0.99

8.		Bonux	0.89

9.	12	Bingo (Hayat)	0.75

10.	9	Test (Firm Leda)	0.574

11.	6	E (PZ Cussons)	0.573

12.	19	OMO (Unilever)	0.437

13.		НАШ (DAKOS-T)	0.392

14.	18	DAX	0.387

15.		Агу (Ukrainian Industrial Resources)	0.363

16.	17	Океан	0.334

17.	21	Burti (Burnus GmbH)	0.305

18.	11	Frosch (Чистый дом)	0.234

19.	15	Тема	0.181

20.	17	Лотос (VinnitsyaPobutChem)	0.173

21.	20	Білосніжка (Titan)	0.110

22.	14	Sano	0.093

23.		Milis (Valtech Tors)	0.077

23.		Robeta (Valtech Tors)	0.077

23.		Torsan (Valtech Tors)	0.077

26.	~	IXI	0.044

–.		~~NISSAN~~	~~0.041~~

27.		ASTRO (Поллена Україна)	0.026

28.	16	Focus (Firm Leda)	0.019

–.		SEN (Valtech Tors)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2009 in the “Laundry detergent” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2009, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.