Laundry detergent :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Laundry Products / Laundry detergent

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Ariel (Procter & Gamble)	5

2.		Persil (Henkel Ukraine)	3.75

3.	4	Tide (Procter & Gamble)	2.82

4.	6	Losk (Henkel Ukraine)	1.97

5.	3	Gala (Procter & Gamble)	1.83

–.	~	~~SA8 (Емвей Україна)~~	~~1.60~~

6.	21	Лотос (VinnitsyaPobutChem)	1.16

7.	9	Rex (Henkel Ukraine)	1.09

8.	11	Test (Firm Leda)	0.88

9.		Frosch (Ректіс)	0.64

10.		TAiD (Rösch company)	0.38

11.	8	Bonux	0.33

12.	14	E (PZ Cussons)	0.23

13.	5	Bingo (Hayat)	0.200

14.	13	Burti (Burnus GmbH)	0.197

15.		Robeta (Valtech Tors)	0.113

16.	23	Агу (Ukrainian Industrial Resources)	0.106

17.	12	Torsan (Valtech Tors)	0.102

18.	25	Milis (Valtech Tors)	0.085

19.	10	DAX	0.073

20.	19	Frau Schmidt (Pharmonyx Ltd.)	0.0722

21.		Sentimat (Rösch company)	0.0720

21.	17	Тема	0.0720

–.	16	~~Royal Powder (De La Mark)~~	~~0.0645~~

23.	22	Океан	0.0595

24.	18	ASTRO (Поллена Україна)	0.0579

25.		Амрита	0.0533

26.		NewBrite (Neways)	0.0513

27.		Fit (ALES)	0.0388

–.	~	~~Dakos~~	~~0.0313~~

–.	~	~~НАШ (DAKOS-T)~~	~~0.0313~~

28.	22	Focus (Firm Leda)	0.0278

29.	20	Білосніжка (Titan)	0.0210

–.	7	~~Frosch (Чистый дом)~~	0

–.	24	~~SEN (Valtech Tors)~~	0

–.	20	~~Sano~~	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Laundry detergent” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.