“Favorites of Success” logo Laundry detergent :: The total survey results of 2013 by the integrated assestment
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The total survey results of 2013 by the integrated assestment in category
Laundry Products / Laundry detergent
Info Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.
Consumers (40%)
Experts (40%)
Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Chart of calculation of the integral rating Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).
1.
2
Persil (Henkel Ukraine) 5
2.
1
Ariel (Procter & Gamble) 4.22
3. Gala (Procter & Gamble) 2.42
4.
5
Losk (Henkel Ukraine) 1.45
5.
4
Tide (Procter & Gamble) 1.20
6.
15
Sarma (Невская косметика) 1.17
7.
12
Frosch (Ректіс) 1.13
8.
14
Test (Firm Leda) 0.66
9.
10
DAX  0.55
10.
8
Bonux  0.50
11.
7
Rex (Henkel Ukraine) 0.46
12.
13
Savex (Ficosota Syntez) 0.34
13.
~
NewBrite (Neways) 0.310
14.
18
Bingo (Hayat) 0.305
15.
6
TAiD (Rösch company) 0.269
16.
24
Frau Schmidt (Pharmonyx Ltd.) 0.238
17.
11
Domol (Watsons Ukraine) 0.218
18.
21
Burti (Burnus GmbH) 0.204
19. Sano  0.177
20.
16
(PZ Cussons) 0.173
21.
9
Лотос (VinnitsyaPobutChem) 0.143
22. Мара  0.092
–.
~
Milis (Valtech Tors) 0.091
23.
26
Тема  0.072
24.
20
Агу (Ukrainian Industrial Resources) 0.052
25.
~
Fit (ALES) 0.023
26.
22
Океан  0.019

Notice
The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Laundry detergent” category!
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.
Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.
https://favor.com.ua/en/vote/products/laundry-detergent/?results=2013A