Laundry detergent :: The total survey results of 2020 by the integrated assestment

The total survey results of 2020 by the integrated assestment in category

Laundry Products / Laundry detergent

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Persil (Henkel Ukraine)	5

2.	3	Tide (Procter & Gamble)	3.59

3.	1	Ariel (Procter & Gamble)	2.23

4.		Gala (Procter & Gamble)	1.42

5.		Losk (Henkel Ukraine)	1.14

6.	7	Savex (Ficosota Syntez)	0.76

7.	8	Sarma (Невская косметика)	0.75

8.	9	Rex (Henkel Ukraine)	0.66

9.	11	Domol (Watsons Ukraine)	0.63

10.	6	Frosch (Ректіс)	0.60

11.	16	Лотос (VinnitsyaPobutChem)	0.40

12.	15	Парус (Бара)	0.37

13.	18	DAX	0.34

14.	10	SAMA (SV)	0.30

15.	25	E (PZ Cussons)	0.27

16.	13	Burti (Burnus GmbH)	0.25

17.	19	Bonux	0.24

18.	22	Тема	0.23

19.	12	Tortilla (Сирена)	0.212

20.	17	ASTRO (Поллена Україна)	0.207

21.		TAiD (Rösch company)	0.201

22.	14	Друг (Слобожанский мыловар)	0.183

23.	20	Sano	0.176

24.	23	Океан	0.141

25.	28	O’key (Карапуз)	0.132

26.	27	Fit (ALES)	0.101

27.	29	NewBrite (Neways)	0.086

28.	26	Агу (Ukrainian Industrial Resources)	0.079

29.	24	Амрита	0.060

30.		Sentimat (Rösch company)	0.036

–.		Stark (Техноформ Про)	0

–.		Мара	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2020 in the “Laundry detergent” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2020, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.