Laundry detergent :: The total survey results of 2018 by the integrated assestment

The total survey results of 2018 by the integrated assestment in category

Laundry Products / Laundry detergent

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Persil (Henkel Ukraine)	5

2.	1	Ariel (Procter & Gamble)	3.93

3.	4	Gala (Procter & Gamble)	3.79

4.	2	Tide (Procter & Gamble)	2.35

5.		Losk (Henkel Ukraine)	1.41

6.		Frosch (Ректіс)	1.22

7.	9	Sarma (Невская косметика)	1.09

8.	17	DAX	0.70

9.	16	E (PZ Cussons)	0.692

10.	7	Лотос (VinnitsyaPobutChem)	0.689

11.	8	Savex (Ficosota Syntez)	0.685

12.	23	ASTRO (Поллена Україна)	0.674

13.	20	Burti (Burnus GmbH)	0.657

14.	25	Океан	0.653

15.	14	Domol (Watsons Ukraine)	0.614

16.	12	Rex (Henkel Ukraine)	0.609

17.	~	Sentimat (Rösch company)	0.556

18.	22	Тема	0.429

19.	15	TAiD (Rösch company)	0.367

20.	11	Tortilla (Сирена)	0.249

21.	13	Sano	0.201

22.		SAMA (SV)	0.197

23.	10	Bonux	0.141

24.	19	Агу (Ukrainian Industrial Resources)	0.135

25.		Парус (Бара)	0.103

26.	~	Амрита	0.054

27.	24	Fit (ALES)	0.051

28.	26	NewBrite (Neways)	0.042

29.	21	O’key (Карапуз)	0.037

30.	18	Stark (Техноформ Про)	0.018

–.	26	Мара	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2018 in the “Laundry detergent” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2018, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.