Liner :: The total survey results of 2011 by the integrated assestment

The category has been excluded from the voting of August 1, 2017 by decision of organizers of the “Favorites of Success” Award, and it’s currently inactive. Here are shown an old survey results for 2011.

The total survey results of 2011 by the integrated assestment in category

Cosmetics / Makeup / Liner

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Color me	5

2.	15	L’Oréal Paris	4.18

3.	4	Max Factor (Бінайс)	3.81

4.	3	Paris Berlin	3.77

5.	6	Oriflame	3.62

6.	1	Artistry (Емвей Україна)	3.47

7.	11	Avon	3.45

8.	13	Mary Kay	3.37

9.	16	Maybelline (L’Oréal Paris)	3.26

10.	9	Chanel (Brocard Group GmbH & Co.KGa.A.)	3.22

11.		Bourjois (Бінайс)	2.940

12.	5	Artdeco (Hexagone)	2.935

13.	10	Seventeen	2.922

14.	7	Dior (Селдико)	2.845

15.	8	Lancôme (Brocard Group GmbH & Co.KGa.A.)	2.794

16.	17	Pupa	2.523

17.	22	Estee Lauder (Brocard Group GmbH & Co.KGa.A.)	2.390

18.	23	Faberlic	2.342

19.	14	Lumene (Бінайс)	2.191

20.	12	Yves Saint Laurent (L’Oréal Paris)	1.949

21.	18	Givenchy (Селдико)	1.786

22.		Beautycycle (Емвей Україна)	1.780

23.	25	IsaDora	1.590

24.	20	Manhattan	1.542

25.	26	VOV	1.205

26.	19	Golden rose	1.117

27.	~	Clinique (Brocard Group GmbH & Co.KGa.A.)	0.434

–.	~	~~E. Funkhouser (Емвей Україна)~~	~~0.374~~

28.	21	L’ambre Noir	0.257

29.	24	Ninelle (Юнітек-Україна)	0.210

29.		True Touch (Neways)	0.210

31.	~	Rimmel	0.047

–.		Anytime	0

–.		Collistar (Hexagone)	0

–.		DeBON	0

–.		Divage	0

–.		Guerlain (Селдико)	0

–.		Karaja	0

–.		Revlon (Cosmetics Trading)	0

–.		Senita	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Liner” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.