Lip balm :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Cosmetics / Makeup / Lip balm

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Nivea (Байєрсдорф Україна)	5

2.	3	Yves Rocher	2.96

3.	6	Clinique (Brocard Group GmbH & Co.KGa.A.)	2.03

4.	16	Artdeco (Hexagone)	1.97

5.	10	Чистая линия (Калина)	1.77

6.	15	Yves Saint Laurent (L’Oréal Paris)	1.41

7.	8	Vichy (L’Oréal Paris)	1.39

8.	12	Fruttini (Mann&Schroeder GmbH)	1.290

9.		Avon	1.285

10.	7	Oriflame	1.224

11.		Сто рецептов красоты (Калина)	0.978

12.	4	Dior (Селдико)	0.881

13.		Green Mama	0.784

14.	2	Біокон	0.721

15.	5	Mary Kay	0.669

16.	14	IsaDora	0.558

17.	12	Beauty skin (Торговый Дом «Бьюти Трейд»)	0.182

18.	17	Jerden (Вельта ЛТД)	0.134

19.	~	Lipceutical (Neways)	0.106

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Lip balm” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.