Lipstick :: The total survey results of 2016 by the integrated assestment

The total survey results of 2016 by the integrated assestment in category

Cosmetics / Makeup / Lipstick

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	8	Mary Kay	5

2.	5	Avon	4.36

3.	1	L’Oréal Paris	4.29

4.	3	Lancôme (Brocard Group GmbH & Co.KGa.A.)	4.21

5.	9	Dior (Селдико)	3.36

6.	10	Pupa	3.32

7.	13	Yves Rocher	2.74

8.	7	Chanel (Brocard Group GmbH & Co.KGa.A.)	2.43

9.	6	Maybelline (L’Oréal Paris)	2.20

10.	24	Color me	1.75

11.	16	Max Factor (Бінайс)	1.66

12.	4	Rimmel	1.54

13.	22	Artdeco (Hexagone)	1.34

14.	23	Eveline	1.29

15.	14	Faberlic	1.27

16.	2	Oriflame	1.22

17.	24	Lumene (Бінайс)	1.18

18.	19	Givenchy (Селдико)	1.17

19.	17	Collistar (Hexagone)	1.03

20.	26	Л’Этуаль (Brocard Group GmbH & Co.KGa.A.)	0.95

21.	11	Yves Saint Laurent (L’Oréal Paris)	0.88

22.	15	Clinique (Brocard Group GmbH & Co.KGa.A.)	0.85

23.	35	Bell (Ельфа)	0.65

23.	28	Guerlain (Селдико)	0.65

25.	21	Artistry (Емвей Україна)	0.54

25.	12	VOV	0.54

27.	18	Bourjois (Бінайс)	0.435

28.	34	Beautycycle (Емвей Україна)	0.425

29.	30	Golden rose	0.421

29.	25	L’ambre	0.421

31.	~	DeBON	0.381

32.	29	Vivienne Sabo (Бінайс)	0.295

33.	~	Senita	0.210

34.	33	Logona (Инфанта, торговый дом)	0.112

35.	20	Estee Lauder (Brocard Group GmbH & Co.KGa.A.)	0.098

35.		IsaDora	0.098

35.	27	Ninelle (Юнітек-Україна)	0.098

–.		4 Visions	0

–.	34	Alex Avien	0

–.		Divage	0

–.		Karaja	0

–.	32	Manhattan	0

–.	31	True Touch (Neways)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2016 in the “Lipstick” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2016, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.