Lipstick :: The total survey results of 2019 by the integrated assestment

The total survey results of 2019 by the integrated assestment in category

Cosmetics / Makeup / Lipstick

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Mary Kay	5

2.		Avon	4.83

3.		L’Oréal Paris	4.38

4.	6	MAC	3.62

5.	4	Maybelline (L’Oréal Paris)	3.53

6.	13	Bourjois (Бінайс)	2.79

7.	11	Max Factor (Бінайс)	2.22

8.	17	Nyx cosmetics	2.12

9.	19	Faberlic	2.08

10.	32	Eveline	2.07

11.	9	Dior (Селдико)	2.05

12.	24	Artdeco (Hexagone)	1.894

13.	29	Givenchy (Селдико)	1.891

14.	28	Bell (Ельфа)	1.801

15.		Rimmel	1.690

16.	26	Lumene (Бінайс)	1.633

17.	16	Inglot	1.599

18.	36	Clinique (Brocard Group GmbH & Co.KGa.A.)	1.508

19.	10	Yves Saint Laurent (L’Oréal Paris)	1.459

20.	5	Pupa	1.422

21.	25	Estee Lauder (Brocard Group GmbH & Co.KGa.A.)	1.420

22.	20	Oriflame	1.273

23.	22	VOV	1.250

24.	12	Lancôme (Brocard Group GmbH & Co.KGa.A.)	0.976

25.	8	Yves Rocher	0.931

26.	14	Chanel (Brocard Group GmbH & Co.KGa.A.)	0.882

27.	18	Artistry (Емвей Україна)	0.823

28.	33	Vivienne Sabo (Бінайс)	0.702

29.	30	Golden rose	0.612

30.	7	Cinecitta	0.549

31.	34	Л’Этуаль (Brocard Group GmbH & Co.KGa.A.)	0.496

32.	23	Color me	0.460

33.	31	Beautycycle (Емвей Україна)	0.307

34.	43	Alex Avien	0.285

35.	40	L’ambre	0.258

36.	38	Divage	0.244

37.	21	IsaDora	0.207

38.	27	Collistar (Hexagone)	0.174

39.	41	Manhattan	0.158

40.	~	ZOYA	0.147

41.	35	4 Visions	0.106

42.	37	Ninelle (Юнітек-Україна)	0.103

43.	44	Karaja	0.098

44.	39	DeBON	0.076

45.	42	Logona (Инфанта, торговый дом)	0.049

46.	45	Senita	0.027

–.		Guerlain (Селдико)	0

–.		True Touch (Neways)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2019 in the “Lipstick” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2019, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.