Liqueur :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Imported alcoholic drinks / Liqueur

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Bailey’s (Bayadera Import)	5

2.	6	Amaretto	2.67

3.	2	Sambuca Molinari	2.58

4.	3	Malibu (Pernod Ricard Ukraine)	2.27

5.	7	Cointreau (Coca-Cola Beverages Ukraine)	1.59

6.	4	Kahlua (Pernod Ricard Ukraine)	1.30

7.	10	Ризький чорний бальзам (АО Latvijas balzams)	1.18

8.		Vana Tallinn (Вінфорт)	0.851

9.	5	Sheridan’s	0.849

10.	12	Carolans	0.715

11.	13	Marie Brizard (Марком)	0.701

12.	9	De Kuyper (Арда-Трейдинг, ТД)	0.599

13.	11	Amarula (Марком)	0.541

14.	8	Advocaat (De Kuyper)	0.429

15.		Blue Curaçao (De Kuyper)	0.348

16.	~	Княгинин	0.344

17.	16	Mozart	0.310

18.	17	Mandarine Napoleon (Марком)	0.142

19.	14	Wild Africa	0.117

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Liqueur” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.