Liqueur :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Imported alcoholic drinks / Liqueur

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Bailey’s (Bayadera Import)	5

2.	14	Vana Tallinn (Вінфорт)	2.79

3.	5	Sheridan’s	2.55

4.	2	Ризький чорний бальзам (АО Latvijas balzams)	2.54

5.	6	Sambuca Molinari	2.16

6.	8	Grand Marnier (Bayadera Import)	1.98

7.	3	Malibu (Pernod Ricard Ukraine)	1.88

8.	12	Cointreau (Coca-Cola Beverages Ukraine)	1.484

9.	11	Kahlua (Pernod Ricard Ukraine)	1.482

10.	9	Amarula (Марком)	1.458

11.	13	De Kuyper (Арда-Трейдинг, ТД)	0.930

12.	10	Amaretto	0.892

13.	7	Advocaat (De Kuyper)	0.711

14.	16	Carolans	0.532

15.		Blue Curaçao (De Kuyper)	0.410

16.		Старий ринок (Львівський лікеро-горілчаний завод)	0.388

17.	18	Mozart	0.293

18.	20	Mandarine Napoleon (Марком)	0.229

19.	4	Marie Brizard (Марком)	0.170

20.	17	Княгинин	0.106

21.	19	Wild Africa	0.074

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Liqueur” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.