Liquid soap :: The total survey results of 2009 by the integrated assestment

The total survey results of 2009 by the integrated assestment in category

Personal hygiene products / Liquid soap

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Palmolive (Colgate-Palmolive)	5

2.	1	Dove (Unilever)	4.46

3.	10	Зеленая аптека (Ельфа)	3.63

4.		Nivea (Байєрсдорф Україна)	2.86

5.	12	Чистая линия (Калина)	2.61

6.		Oriflame	2.46

8.	11	Бархатные ручки (Калина)	2.10

9.	7	Fa (Хенкель Україна)	1.59

10.	8	Timotei (Unilever)	1.32

11.	6	Florena (Байєрсдорф Україна)	1.24

12.	23	Природна скарбниця (ALES)	1.03

13.	17	Duru (Evyap Україна)	0.970

14.	21	Flower Shop (Fenix Integrated Services)	0.965

15.		Алёнка (LLC Cosmetics for children Alenka)	0.830

16.		Cliven (Кінгсбурі Венчур)	0.829

17.	27	Protex (Colgate-Palmolive)	0.736

18.		D’Oliva (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	0.600

19.	14	Herbalis (Онікс)	0.596

20.	9	Avon	0.490

21.	~	Alpifresh (Lenhart Kosmetik)	0.414

22.	18	Fruttini	0.385

23.	22	Магия трав (Ельфа)	0.384

24.	3	Kamill (Burnus GmbH)	0.367

25.	24	Красная линия	0.276

26.		МилаМ	0.268

–.	26	~~Clio~~	~~0.262~~

27.		Fresh Juice (Ельфа)	0.188

28.	13	Olis (ALES)	0.184

29.	19	Herbina (Cosmetics Trading)	0.168

30.	25	Fantasy (Interactiveug)	0.108

31.	30	Mildness	0.105

32.	20	Chocolife (Interactiveug)	0.094

32.	~	Senita	0.094

34.		fantasy FLIRT (Credo-Capital Ukraine)	0.090

35.	30	Желана (Aqua cosmetics group)	0.079

36.	~	Чистюня (Ельфа)	0.076

37.	~	Цілюща краплина (ALES)	0.058

38.	28	Apart	0.047

39.	~	Pirana	0.029

39.	29	Лелека	0.029

–.	29	~~Chanson~~	~~0.021~~

41.		Vital Charm (Aqua cosmetics group)	0.016

–.		Gold Drop	0

–.		Клиника здоровья	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2009 in the “Рідке мило” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2009, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.