Liquid soap :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Personal hygiene products / Liquid soap

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	5	Dove (Unilever)	5

2.	1	Palmolive (Colgate-Palmolive)	4.79

3.	2	Зеленая аптека (Ельфа)	3.54

4.		Чистая линия (Калина)	2.93

5.	8	Body series (Емвей Україна)	2.23

6.		Бархатные ручки (Калина)	2.22

7.	10	Oriflame	1.63

8.	28	Красная линия	1.60

9.	13	Avon	1.57

10.	12	Nivea (Байєрсдорф Україна)	1.55

11.	15	Магия трав (Ельфа)	1.34

12.	18	Fresh Juice (Ельфа)	1.26

13.	7	Fa (Хенкель Україна)	1.25

14.	27	Fruttini	1.18

15.	11	Florena (Байєрсдорф Україна)	1.10

16.	14	Cliven (Кінгсбурі Венчур)	1.08

17.	3	Duru (Evyap Україна)	1.05

18.	23	Kamill (Burnus GmbH)	0.92

19.	17	Timotei (Unilever)	0.88

20.	26	Чистюня (Ельфа)	0.48

21.	29	Лелека	0.362

22.		Yves Rocher	0.360

23.	34	Алёнка (LLC Cosmetics for children Alenka)	0.359

24.	19	D’Oliva (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	0.326

25.	22	МилаМ	0.303

26.	36	Olis (ALES)	0.288

27.	30	Chocolife (Interactiveug)	0.282

28.	25	Flower Shop (Fenix Integrated Services)	0.279

29.	9	Гармонія	0.203

30.	~	Vital Charm (Aqua cosmetics group)	0.197

31.		Herbalis (Онікс)	0.173

32.	21	Freshen (Firm Leda)	0.159

33.	24	Природна скарбниця (ALES)	0.156

34.	35	ТЕТ-А-ТЕТ (Амальгама Люкс)	0.140

35.	20	Protex (Colgate-Palmolive)	0.133

36.		Bioton	0.101

37.	16	Pirana	0.093

38.	~	Lux′One (Arosa)	0.080

39.		Fantasy (Interactiveug)	0.078

40.		Лайт (Онікс)	0.070

41.		Refresh (Neways)	0.062

41.		Леда (Супермаш)	0.062

41.	40	fantasy FLIRT (Credo-Capital Ukraine)	0.062

44.	30	Apart	0.049

45.		Natural Therapy (Est Etoile Group)	0.045

46.	37	Mildness	0.034

46.	38	Желана (Aqua cosmetics group)	0.034

48.	32	Herbina (Cosmetics Trading)	0.031

48.	33	Клиника здоровья	0.031

–.		Alpifresh (Lenhart Kosmetik)	0

–.		E’Va (SV)	0

–.		Frosch (Ректіс)	0

–.		Gold Drop	0

–.	41	Senita	0

–.		~~Цілюща краплина (ALES)~~	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Рідке мило” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.