“Favorites of Success” logo Liquid soap :: The total survey results of 2012 by the integrated assestment
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The total survey results of 2012 by the integrated assestment in category
Personal hygiene products / Liquid soap
Info Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.
Consumers (40%)
Experts (40%)
Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Chart of calculation of the integral rating Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).
1.
2
 Palmolive (Colgate-Palmolive) 5
2.
1
 Dove (Unilever) 4.61
3.
~
 Frosch (Ректіс) 4.24
4. Чистая линия (Калина) 3.03
5.
9
 Avon  2.78
6.
17
 Duru (Evyap Україна) 2.74
7.
12
 Fresh Juice (Ельфа) 2.59
8.
13
 Fa (Хенкель Україна) 2.46
9.
7
 Oriflame  2.29
10.
15
 Florena (Байєрсдорф Україна) 2.09
11.
5
 Body series (Емвей Україна) 2.02
12.
10
 Nivea (Байєрсдорф Україна) 1.99
13.
6
 Бархатные ручки (Калина) 1.90
14.
28
 Flower Shop (Fenix Integrated Services) 1.88
15.
26
 Olis (ALES) 1.81
16.
11
 Магия трав (Ельфа) 1.75
17.
3
 Зеленая аптека (Ельфа) 1.740
18.
19
 Timotei (Unilever) 1.737
19.
14
 Fruttini  1.591
20.
22
 Yves Rocher  1.555
21.
36
 Bioton  1.497
22.
29
 Гармонія  1.429
23.
16
 Cliven (Кінгсбурі Венчур) 1
–.
45
 Herbina (Cosmetics Trading) 0.670
24. D’Oliva (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH)) 0.562
–.
41
 fantasy FLIRT (Credo-Capital Ukraine) 0.518
25.
41
 Refresh (Neways) 0.475
26.
27
 Chocolife (Interactiveug) 0.449
26.
43
 Natural Therapy (Est Etoile Group) 0.449
26.
34
 ТЕТ-А-ТЕТ (Амальгама Люкс) 0.449
29.
18
 Kamill (Burnus GmbH) 0.396
30.
44
 Mildness  0.357
31.
8
 Красная линия  0.321
32.
35
 Protex (Colgate-Palmolive) 0.241
33.
31
 Herbalis (Онікс) 0.221
–.
32
 Freshen (Firm Leda) 0.195
34.
21
 Лелека  0.187
35.
39
 Fantasy (Interactiveug) 0.161
36.
44
 Желана (Aqua cosmetics group) 0.118
36.
20
 Чистюня (Ельфа) 0.118
38.
42
 Apart  0.092
38.
30
 Vital Charm (Aqua cosmetics group) 0.092
38.
45
 Клиника здоровья  0.092
41.
40
 Лайт (Онікс) 0.069

Notice
The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Рідке мило” category!
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.
Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.
https://favor.com.ua/en/vote/products/liquid-soap/?results=2012A