Liquid soap :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Personal hygiene products / Liquid soap

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	17	Зеленая аптека (Ельфа)	5

2.	1	Palmolive (Colgate-Palmolive)	4.89

3.	4	Чистая линия (Калина)	3.84

4.	16	Магия трав (Ельфа)	3.70

5.	2	Dove (Unilever)	3.67

6.	13	Бархатные ручки (Калина)	3.53

7.	8	Fa (Хенкель Україна)	2.82

8.	6	Duru (Evyap Україна)	2.53

9.	3	Frosch (Ректіс)	2.21

10.	11	Body series (Емвей Україна)	2.16

11.	10	Florena (Байєрсдорф Україна)	2.13

12.	7	Fresh Juice (Ельфа)	2

13.	9	Oriflame	1.92

14.	12	Nivea (Байєрсдорф Україна)	1.70

15.	20	Yves Rocher	1.66

16.	~	Алёнка (LLC Cosmetics for children Alenka)	1.63

17.	21	Bioton	1.62

18.	~	Леда (Супермаш)	1.56

19.	~	Природна скарбниця (ALES)	1.50

20.	22	Гармонія	1.47

21.	5	Avon	0.87

22.	24	D’Oliva (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	0.84

23.		Cliven (Кінгсбурі Венчур)	0.61

24.	29	Красная линия	0.53

25.	18	Timotei (Unilever)	0.44

26.		Chocolife (Interactiveug)	0.43

27.	32	Лелека	0.35

28.	~	E’Va (SV)	0.34

29.	~	Alpifresh (Lenhart Kosmetik)	0.31

30.	28	Mildness	0.28

30.	35	Vital Charm (Aqua cosmetics group)	0.28

32.	15	Olis (ALES)	0.24

33.	35	Apart	0.19

34.	27	Kamill (Burnus GmbH)	0.18

34.	26	Natural Therapy (Est Etoile Group)	0.18

36.	~	Pirana	0.15

37.	14	Flower Shop (Fenix Integrated Services)	0.14

38.	31	Herbalis (Онікс)	0.12

39.	~	Gold Drop	0.06

39.	30	Protex (Colgate-Palmolive)	0.06

39.	~	Senita	0.06

39.	36	Лайт (Онікс)	0.06

39.	26	ТЕТ-А-ТЕТ (Амальгама Люкс)	0.06

39.	34	Чистюня (Ельфа)	0.060

45.	33	Fantasy (Interactiveug)	0.056

45.	35	Клиника здоровья	0.056

–.	19	Fruttini	0

–.		~~Herbina (Cosmetics Trading)~~	0

–.		Logona (Инфанта, торговый дом)	0

–.		Lux′One (Arosa)	0

–.	25	Refresh (Neways)	0

–.		~~fantasy FLIRT (Credo-Capital Ukraine)~~	0

–.	34	Желана (Aqua cosmetics group)	0

–.		МилаМ	0

–.		Сан Клін	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Рідке мило” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.