Liquid soap :: The total survey results of 2015 by the integrated assestment

The total survey results of 2015 by the integrated assestment in category

Personal hygiene products / Liquid soap

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Dove (Unilever)	5

2.	3	Зеленая аптека (Ельфа)	4.49

3.	1	Palmolive (Colgate-Palmolive)	3.46

4.		Fa (Хенкель Україна)	3.17

5.	9	Body series (Емвей Україна)	3.04

6.		Safeguard (Procter & Gamble)	2.55

7.	10	Duru (Evyap Україна)	2.42

8.		Nivea (Байєрсдорф Україна)	2.41

9.	12	Бархатные ручки (Калина)	2.13

10.	11	Fresh Juice (Ельфа)	2.01

11.	5	Чистая линия (Калина)	1.95

12.	13	Avon	1.69

13.	23	Corine de Farme (Голден Грааль)	1.51

14.	18	D’Oliva (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	1.364

15.	16	Cliven (Кінгсбурі Венчур)	1.358

16.	17	Oriflame	1.333

17.	32	Fantasy (Interactiveug)	1.260

18.	27	Florena (Байєрсдорф Україна)	1.191

19.	15	Yves Rocher	1.137

20.	37	Chocolife (Interactiveug)	0.972

21.	14	Flower Shop (Fenix Integrated Services)	0.937

22.	~	Гармонія	0.851

22.	36	Природна скарбниця (ALES)	0.851

24.	25	Alpifresh (Lenhart Kosmetik)	0.813

25.	~	Apart	0.717

25.	21	Protex (Colgate-Palmolive)	0.717

27.	6	Frosch (Ректіс)	0.695

28.	19	Timotei (Unilever)	0.623

29.	7	Магия трав (Ельфа)	0.462

30.	24	Kamill (Burnus GmbH)	0.231

31.	30	Olis (ALES)	0.213

32.	26	Bioton	0.208

33.	~	Чистюня (Ельфа)	0.200

34.	31	Fruttini	0.189

35.		Senita	0.184

35.	~	Домашний доктор (Elfa)	0.184

37.	22	Алёнка (LLC Cosmetics for children Alenka)	0.172

38.	35	Vital Charm (Aqua cosmetics group)	0.158

39.	~	Mildness	0.085

40.	35	Pirana	0.079

40.	~	Леда (Супермаш)	0.079

40.	~	МилаМ	0.079

43.	~	Natural Therapy (Est Etoile Group)	0.061

43.	33	Желана (Aqua cosmetics group)	0.061

45.	29	ТЕТ-А-ТЕТ (Амальгама Люкс)	0.025

–.		~~E’Va (SV)~~	0

–.		Florika (SV)	0

–.		Gold Drop	0

–.		~~Herbalis (Онікс)~~	0

–.	37	Logona (Инфанта, торговый дом)	0

–.	34	Lux′One (Arosa)	0

–.	32	Refresh (Neways)	0

–.	28	Sonett	0

–.	37	Клиника здоровья	0

–.	20	Красная линия	0

–.		~~Лайт (Онікс)~~	0

–.		Лелека	0

–.		Сан Клін	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2015 in the “Рідке мило” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2015, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.