Mascara :: The total survey results of 2007 by the integrated assestment

The total survey results of 2007 by the integrated assestment in category

Cosmetics / Makeup / Mascara

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	10	Oriflame	5

2.	1	Max Factor (Бінайс)	4.81

3.		Dior (Селдико)	4.391

4.	7	Lumene (Бінайс)	4.387

5.	~	Divage	3.363

6.	18	Alex Avien	3.308

7.	2	L’Oréal Paris	3.110

8.	3	Maybelline (L’Oréal Paris)	2.522

9.	4	Mary Kay	2.011

10.		Yves Saint Laurent (L’Oréal Paris)	1.944

–.	8	~~Christian Dior~~	~~1.894~~

11.	5	Avon	1.722

12.		Collistar (Hexagone)	1.677

13.	6	Bourjois (Бінайс)	1.338

14.	9	Pupa	1.143

15.	14	Color me	1.028

16.		Lancôme (Brocard Group GmbH & Co.KGa.A.)	0.847

17.		Chanel (Brocard Group GmbH & Co.KGa.A.)	0.728

18.	13	Artdeco (Hexagone)	0.722

19.	12	Manhattan	0.514

20.	16	Clinique (Brocard Group GmbH & Co.KGa.A.)	0.513

21.	17	Estee Lauder (Brocard Group GmbH & Co.KGa.A.)	0.458

22.	18	L’ambre Noir	0.413

23.	11	Revlon (Cosmetics Trading)	0.352

24.	15	IsaDora	0.309

25.		Artistry (Емвей Україна)	0.275

26.		Rimmel	0.223

–.	19	~~Elegance~~	~~0.210~~

–.	17	~~Seventeen~~	~~0.210~~

27.		Givenchy (Селдико)	0.201

28.	19	DeBON	0.145

29.	20	Anytime	0.100

30.	19	Ninelle (Юнітек-Україна)	0.095

31.		Faberlic	0.074

31.		Golden rose	0.074

31.		Guerlain (Селдико)	0.074

31.		Senita	0.074

–.		~~Carrol~~	0

–.		Karaja	0

–.		Mavala	0

–.		Yves Rocher	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2007 in the “Mascara” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2007, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.