Mascara :: The total survey results of 2009 by the integrated assestment

The total survey results of 2009 by the integrated assestment in category

Cosmetics / Makeup / Mascara

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Max Factor (Бінайс)	5

2.	5	Maybelline (L’Oréal Paris)	4.24

3.		L’Oréal Paris	3.48

4.	10	E. Funkhouser (Емвей Україна)	3

5.	9	Avon	2.407

6.	18	Artistry (Емвей Україна)	2.405

7.	4	Yves Saint Laurent (L’Oréal Paris)	2.235

8.		Oriflame	2.075

9.	7	Lancôme (Brocard Group GmbH & Co.KGa.A.)	1.991

10.	1	Dior (Селдико)	1.938

11.	16	Mary Kay	1.191

12.	17	Pupa	1.179

13.	28	Color me	0.908

14.	11	Givenchy (Селдико)	0.860

15.	14	Chanel (Brocard Group GmbH & Co.KGa.A.)	0.804

16.	26	Lumene (Бінайс)	0.783

17.	13	Estee Lauder (Brocard Group GmbH & Co.KGa.A.)	0.623

18.	30	Be:Yu (BeYu cosmetics)	0.552

19.	~	VOV	0.513

20.	29	IsaDora	0.502

21.		Yves Rocher	0.479

22.	31	Rimmel	0.442

23.	12	Clinique (Brocard Group GmbH & Co.KGa.A.)	0.438

24.	22	Faberlic	0.430

25.	19	Artdeco (Hexagone)	0.422

26.	23	Manhattan	0.201

27.	24	L’ambre Noir	0.178

28.	32	Revlon (Cosmetics Trading)	0.177

29.	32	Divage	0.157

30.	15	Guerlain (Селдико)	0.134

31.	25	Collistar (Hexagone)	0.113

32.		Mavala	0.090

32.	25	Senita	0.090

34.	32	Anytime	0.083

35.	32	Golden rose	0.047

36.	32	Alex Avien	0.044

36.	~	Karaja	0.044

–.	6	~~Bourjois (Бінайс)~~	0

–.	27	DeBON	0

–.	20	Ninelle (Юнітек-Україна)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2009 in the “Mascara” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2009, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.