“Favorites of Success” logo Mascara :: The total survey results of 2012 by the integrated assestment
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The total survey results of 2012 by the integrated assestment in category
Cosmetics / Makeup / Mascara
Info Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.
Consumers (40%)
Experts (40%)
Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Chart of calculation of the integral rating Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).
1. Max Factor (Бінайс) 5
2. L’Oréal Paris  4.91
3. Maybelline (L’Oréal Paris) 4.09
4. Dior (Селдико) 3.29
5.
7
Oriflame  2.49
6.
5
Lancôme (Brocard Group GmbH & Co.KGa.A.) 1.64
7.
11
Mary Kay  1.62
8. Avon  1.21
9.
19
Yves Rocher  0.90
10.
18
Bourjois (Бінайс) 0.78
11.
24
Chanel (Brocard Group GmbH & Co.KGa.A.) 0.73
12.
29
Clinique (Brocard Group GmbH & Co.KGa.A.) 0.69
13.
15
Artistry (Емвей Україна) 0.65
14.
6
Yves Saint Laurent (L’Oréal Paris) 0.52
15.
23
Faberlic  0.51
16.
21
Beautycycle (Емвей Україна) 0.50
17.
16
Lumene (Бінайс) 0.49
18.
27
Ninelle (Юнітек-Україна) 0.43
19.
17
Pupa  0.38
20.
9
Color me  0.37
21.
~
Golden rose  0.29
22. Artdeco (Hexagone) 0.22
23.
13
Estee Lauder (Brocard Group GmbH & Co.KGa.A.) 0.164
24.
14
Be:Yu (BeYu cosmetics) 0.156
25.
26
Manhattan  0.136
26.
10
Givenchy (Селдико) 0.104
26.
25
IsaDora  0.104
26.
28
Rimmel  0.104
29.
~
Alex Avien  0.084
29.
~
Anytime  0.084
29.
~
L’ambre Noir  0.084
29.
~
Senita  0.084
33. Beauty skin (Торговый Дом «Бьюти Трейд») 0.052
33.
12
Guerlain (Селдико) 0.052
–.
28
Revlon (Cosmetics Trading) 0.052

Notice
The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Mascara” category!
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.
Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.
https://favor.com.ua/en/vote/products/mascara/?results=2012A