This is female nomination
Because of the particular specificity of products presented in this category, an objective evaluation and comment on the nominees is only allowed for women. Men can only see the results.
This is female nomination
Results
The total survey results of 2016 by the integrated assestment in category
Cosmetics / Makeup / Mascara
Info Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.   Details…
 
Consumers (40%)
 
Experts (40%)
 
Celebrities (20%)
1.
2
Maybelline (L’Oréal Paris)Link 5
  
2.
1
Max Factor (Бінайс)Link 4.42
   
3. Dior (Селдико) 4.08
   
4.
7
Oriflame Link 3.11
  
5.
4
L’Oréal Paris Link 2.97
  
6.
5
Lancôme (Brocard Group GmbH & Co.KGa.A.)Link 2.62
  
7.
10
Yves Rocher Link 2.59
  
8.
9
Avon Link 2.054
 
9. MAC Link 2.051
   
10.
6
Bourjois (Бінайс)Link 1.424
  
11.
30
Ninelle (Юнітек-Україна)Link 1.395
  
12.
27
Pupa Link 1.208
 
13.
16
Collistar (Hexagone)Link 1.113
  
14.
8
Mary Kay Link 1.050
 
15.
14
Color me  1.022
  
16.
19
Chanel (Brocard Group GmbH & Co.KGa.A.)Link 0.998
  
17.
20
IsaDora  0.957
  
18.
28
Givenchy (Селдико)Link 0.878
  
19.
21
Golden rose  0.788
  
20.
~
Beauty skin (Торговый Дом «Бьюти Трейд»)Link 0.722
  
21.
15
Faberlic Link 0.707
 
22.
12
Yves Saint Laurent (L’Oréal Paris) 0.697
  
23.
18
Artdeco (Hexagone)Link 0.481
 
23.
26
Л’Этуаль (Brocard Group GmbH & Co.KGa.A.) 0.481
 
25.
24
Rimmel  0.361
 
26.
25
Clinique (Brocard Group GmbH & Co.KGa.A.)Link 0.336
 
27.
29
Estee Lauder (Brocard Group GmbH & Co.KGa.A.)Link 0.325
 
28.
22
Vivienne Sabo (Бінайс)Link 0.287
 
29.
17
Lumene (Бінайс) 0.181
 
30.
31
Senita Link 0.156
 
31.
~
Alex Avien  0.144
 
32. Guerlain (Селдико)Link 0.131
 
33.
16
Beautycycle (Емвей Україна)Link 0.090
 
34.
23
Manhattan  0.066
 
View results of current, 2024 year  Show all marks

Normed consumer's score are calculated by 5-score scale, accordingly to the methodic of the research.
Notice
The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2016 in the “Mascara” category!
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2016, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.  Details…
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