Mayonnaise :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Oils and Fats products / Mayonnaise

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Calve (Unilever)	5

2.	14	МакМай (Прайм-Продукт)	4.82

3.	1	Торчин (Nestlé)	4.30

4.	7	Олком (Kyiv margarine factory / Olkom)	3.87

5.	4	Schedro (ТОВ «Щедро» (ТМ «Щедро»))	3.50

6.	3	Чумак	3.44

7.	5	Heinz (Всесвіт)	2.88

8.	6	Королівський смак	2.66

9.	10	Kühne (АРСІВ)	1.47

10.	9	Оліс	1.40

11.	8	Holiday (Pani Kristina)	1.37

12.	13	Провансаль (ТОВ Фея)	1.03

13.	11	Schedriy Dar (Kernel-Trade)	0.80

14.	16	Славолія	0.78

15.		Pomidora (ACC (TM “Pomidora”))	0.77

16.	19	Сонячна долина (Odessa Fat and Oil Plant)	0.74

17.	18	Кама	0.60

–.	12	~~Верес (ГК «Верес»)~~	~~0.57~~

18.	15	Олейна (Bunge Ukraine)	0.53

19.	21	Форес	0.38

20.	24	Руна (Луцьк Фудз)	0.36

21.	27	Жайвір (Jaivir)	0.32

22.		Геркулес	0.30

23.	25	Славія	0.289

24.	~	Svitanok (Vista)	0.285

25.	30	Майо (АВІС)	0.254

26.		Первый жировой трест (Комбінат харчових продуктів)	0.165

27.	17	Авіс Вінницький	0.161

28.	23	Чугуев-продукт	0.105

29.		Золотая Ложка	0.092

30.	26	Ясен	0.081

31.	20	Балтимор (Юнілевер)	0.077

32.	30	Домашний майонез (АВІС)	0.069

33.	~	ВІКІ	0.054

34.	22	Пані Крістіна (Pani Kristina)	0.046

35.	31	Наш майонез (АВІС)	0.035

–.	30	Делми	0

–.	30	Стандарт (АВІС)	0

–.	28	Щедре літо (Odessa Fat and Oil Plant)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Mayonnaise” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.