Mayonnaise :: The total survey results of 2014 by the integrated assestment

The total survey results of 2014 by the integrated assestment in category

Oils and Fats products / Mayonnaise

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Schedro (ТОВ «Щедро» (ТМ «Щедро»))	5

2.		Олком (Kyiv margarine factory / Olkom)	4.47

3.		Торчин (Nestlé)	3.77

4.	5	Calve (Unilever)	3.38

5.	4	Чумак	3.33

6.	20	Heinz (Всесвіт)	1.96

7.		Геркулес	1.91

8.		Королівський смак	1.52

9.	6	МакМай (Прайм-Продукт)	1.33

10.	16	Pomidora (ACC (TM “Pomidora”))	1.32

11.		Славолія	1

12.	17	Провансаль (ТОВ Фея)	0.83

13.	18	Олейна (Bunge Ukraine)	0.63

14.	24	Руна (Луцьк Фудз)	0.62

15.	23	Holiday (Pani Kristina)	0.58

16.	15	Оліс	0.57

17.	10	Кама	0.52

18.	12	Славія	0.51

19.		Норма (Комбінат харчових продуктів)	0.50

–.	9	~~Schedriy Dar (Kernel-Trade)~~	~~0.47~~

20.	29	Kühne (АРСІВ)	0.34

21.	13	ВІКІ	0.265

22.	14	Сонячна долина (Odessa Fat and Oil Plant)	0.261

23.	21	Форес	0.243

24.	26	Первый жировой трест (Комбінат харчових продуктів)	0.202

25.	32	Пані Крістіна (Pani Kristina)	0.189

26.	28	Жайвір (Jaivir)	0.180

27.	25	Авіс Вінницький	0.133

28.	27	Балтимор (Юнілевер)	0.130

29.	22	Домашний майонез (АВІС)	0.121

30.	33	Ясен	0.109

31.		Кухар Рішельє (Gidrosend)	0.074

32.	19	Весела Родина (Прайм-Продукт)	0.049

33.	36	Щедре літо (Odessa Fat and Oil Plant)	0.048

34.	30	Делми	0.047

35.		Стандарт (АВІС)	0.044

36.	34	Золотая Ложка	0.025

37.	39	Майо (АВІС)	0.023

38.	37	Svitanok (Vista)	0.011

38.		Наш майонез (АВІС)	0.011

38.	31	Чугуев-продукт	0.011

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2014 in the “Mayonnaise” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.