Medicinal cosmetics :: The total survey results of 2007 by the integrated assestment

The total survey results of 2007 by the integrated assestment in category

Cosmetics / Medicinal cosmetics

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Vichy (L’Oréal Paris)	5

2.		Bishoff (ТД Бишофф Косметикс)	2.80

3.		Hirudo Derm	2.42

4.	6	Мирра Люкс	1.86

5.		RoC (Johnson & Johnson)	1.80

6.	4	GUAM	1.09

7.		Avene (Марко Фарм ЛТД)	0.85

8.	2	Green line (Sandoz)	0.741

9.		Ozon	0.736

10.		Neutrogena	0.681

11.	~	Holy Land	0.662

12.	7	Bioderma (Centus-R)	0.660

13.	5	Lierac (Centus-R)	0.647

14.	8	Uriage (SDM-Pharma)	0.304

14.	6	Zepter	0.304

16.		Dermacol	0.265

17.		Малавіт	0.252

18.		Clinians (Юнітек-Україна)	0.248

19.		A-Derma (Марко Фарм ЛТД)	0.203

20.		Nuxe (Centus Medical)	0.184

21.		Galenic (Марко Фарм ЛТД)	0.169

22.	~	Ducray	0.163

23.		Целебис	0.154

24.	~	KORFF	0.133

25.		Savitri	0.098

26.	9	Sans Soucis	0.078

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2007 in the “Medicinal cosmetics” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2007, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.