Deodorant for men :: Consumers survey results of 2012

Consumers survey results of 2012 in category

Personal hygiene products / Deodorant for men

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.		Old Spice (Procter & Gamble)	45.16%	5

2.	3	Nivea (Байєрсдорф Україна)	29.03%	3.38

3.	4	Rexona (Unilever)	20.16%	2.60

4.	6	AXE (Unilever)	22.58%	2.41

5.		Body series (Емвей Україна)	17.74%	2.09

6.	2	Gillette (Procter & Gamble)	16.94%	1.74

7.		Adidas (Coty)	13.71%	1.422

8.		Mennen Speed Stick (Colgate-Palmolive)	11.29%	1.416

9.	10	Fa (Хенкель Україна)	7.26%	0.835

10.	9	Oriflame	6.45%	0.632

11.	22	Agressia (Credo-Capital Ukraine)	3.23%	0.439

12.	17	Cliven (Кінгсбурі Венчур)	4.03%	0.431

13.	16	Arko (Evyap Україна)	4.03%	0.416

14.	11	Avon	3.23%	0.340

15.	18	Vichy (L’Oréal Paris)	2.42%	0.250

16.	19	Maxim (Corad Healthcare)	1.61%	0.213

17.	13	Yves Rocher	1.61%	0.179

18.	14	Свежесть For Men Cool Ice (Гарант Дістріб’юшен)	0.81%	0.156

19.	21	Subdue (Neways)	0.81%	0.057

19.	15	Уход For Men Blue Water (Гарант Дістріб’юшен)	0.81%	0.057

–.	20	Bac (Henkel Ukraine)	0.00%	0

–.	12	Энергия For Men Wild Wind (Гарант Дістріб’юшен)	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2012, recommendation of consumers #1 in the category “Men’s deodorant”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.