Deodorant for men :: Consumers survey results of 2017

Consumers survey results of 2017 in category

Personal hygiene products / Deodorant for men

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.	3	Old Spice (Procter & Gamble)	45.80%	5

2.	1	AXE (Unilever)	34.03%	3.81

3.	4	Rexona (Unilever)	26.89%	3.05

4.	2	Nivea (Байєрсдорф Україна)	23.95%	2.52

5.		Gillette (Procter & Gamble)	19.33%	2.32

6.	8	Adidas (Coty)	13.87%	1.63

7.	6	Fa (Хенкель Україна)	13.03%	1.54

8.		Dove (Unilever)	6.72%	1.38

9.	7	Avon	10.08%	1.14

10.	11	Mennen Speed Stick (Colgate-Palmolive)	7.98%	0.98

11.	12	Faberlic	6.72%	0.83

12.	13	Vichy (L’Oréal Paris)	5.46%	0.65

13.	9	Oriflame	5.46%	0.624

14.	10	Arko (Evyap Україна)	5.46%	0.623

15.	14	Yves Rocher	4.20%	0.499

16.	15	Cliven (Кінгсбурі Венчур)	3.78%	0.497

17.		HYMM (Amway Ukraine)	2.94%	0.454

18.	17	Maxim (Corad Healthcare)	2.94%	0.346

–.	16	~~Body series (Емвей Україна)~~	~~1.26%~~	~~0.301~~

19.		Bac (Henkel Ukraine)	2.10%	0.245

20.	17	Свежесть For Men Cool Ice (Гарант Дістріб’юшен)	1.68%	0.161

21.	18	Agressia (Credo-Capital Ukraine)	0.84%	0.101

21.	19	Intesa (Кінгсбурі Венчур)	0.84%	0.101

23.	~	Уход For Men Blue Water (Гарант Дістріб’юшен)	0.84%	0.083

24.	20	Энергия For Men Wild Wind (Гарант Дістріб’юшен)	0.42%	0.069

25.	20	Subdue (Neways)	0.42%	0.031

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2017, recommendation of consumers #1 in the category “Men’s deodorant”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2017, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.