Results
The total survey results of 2019 by the integrated assestment in category
Personal hygiene products / Deodorant for men
Info Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.   Details…
 
Consumers (40%)
 
Experts (40%)
 
Celebrities (20%)
1.
4
Nivea (Байєрсдорф Україна) 5
   
2.
1
Old Spice (Procter & Gamble)Link 4.08
   
3.
2
AXE (Unilever)Link 3.19
  
4.
5
Rexona (Unilever)Link 2.90
   
5.
3
Adidas (Coty) 1.99
   
6. Fa (Хенкель Україна) 1.96
   
7. Gillette (Procter & Gamble)Link 1.80
   
8.
13
Dove (Unilever)Link 1.59
  
9.
10
Mennen Speed Stick (Colgate-Palmolive) 0.97
  
10.
8
Arko (Evyap Україна) 0.94
   
11.
14
Avon Link 0.91
  
12.
16
Vichy (L’Oréal Paris)Link 0.90
   
13.
12
Oriflame Link 0.74
  
14.
15
Garnier (L’Oréal Paris)Link 0.67
 
15.
9
Yves Rocher Link 0.567
  
16.
17
Cliven (Кінгсбурі Венчур) 0.565
  
17.
11
Faberlic Link 0.487
 
18.
20
Свежесть For Men Cool Ice (Гарант Дістріб’юшен) 0.373
  
19.
25
Энергия For Men Wild Wind (Гарант Дістріб’юшен)Link 0.207
 
20.
19
HYMM (Amway Ukraine)Link 0.200
 
21.
18
Intesa (Кінгсбурі Венчур) 0.198
 
22.
21
Maxim (Corad Healthcare)Link 0.1702
 
23. Bac (Henkel Ukraine)Link 0.1698
 
24.
22
Agressia (Credo-Capital Ukraine)Link 0.1671
 
25.
24
Subdue (Neways) 0.0365
 
View results of current, 2024 year  Show all marks

Normed consumer's score are calculated by 5-score scale, accordingly to the methodic of the research.
Notice
The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2019 in the “Men’s deodorant” category!
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2019, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.  Details…
Comments(30)
all in a row | positive | negative
Корицкая Наталья Николаевна (Kyiv)
А на запахи AXE у меня не AXE-эффект, а противоположный эффект почему-то ;)
Корицкая Наталья Николаевна (Kyiv)
У меня и муж и брат на первое место ставят Old Spice, а на второе Nivea
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