Milk :: The total survey results of 2010 by the integrated assestment

The total survey results of 2010 by the integrated assestment in category

Milk products / Milk

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Простоквашино (Данон)	5

2.		Слов’яночка (Вімм-Білль-Данн)	4.73

3.		Яготинське (Yagotinsky milk factory)	3.96

4.		Галактон (Данон)	3.90

5.		На здоров’я (Loostdorf)	3.53

6.	8	Біла лінія (MilkLife)	3.34

7.	6	Бурёнка (Loostdorf)	3.25

8.	7	Селянське (Loostdorf)	3.21

9.	10	Ласуня (Baltskiy milk combinate)	2.55

10.	17	Веселий молочник (Вімм-Білль-Данн)	2.54

11.	12	Галичина	2.35

12.	9	Щодня (Rainford Foods)	2.27

13.	15	Злагода (Pridneprovsky combinate)	2.21

14.	13	Баланс (Danone)	1.90

15.	18	Молочна ріка (Київський маргариновий завод / Олком)	1.52

16.	24	Garmonia (Lubensky milk factory)	1.37

–.	21	~~Молочна родина (Західна молочна група (Дубномолоко))~~	~~1.26~~

17.	29	Лукавиця (Обухівський молокозавод)	1.25

–.	23	~~Гурманіка (Західна молочна група (Дубномолоко))~~	~~1.22~~

18.	11	Premialle (Білоцерківський молочний комбінат)	1.21

–.	30	~~Parmalat~~	~~1.126~~

19.	14	Кагма	1.125

20.	16	Кремез	0.926

21.	22	7я (1-й Київський молокозавод)	0.916

22.	25	Білосвіт (Лакталіс)	0.852

23.	31	Добряна (Мілкіленд)	0.781

24.	19	Добриня (Геркулес)	0.676

25.	32	Заречье (Kupyansky milk-preserving combinate)	0.597

26.	20	Домик в деревне (Вімм-Білль-Данн)	0.550

27.		Фанні (Лакталіс)	0.528

28.	26	Рудь (RUD’ company, Zhitomir milk-factory)	0.461

29.	33	Славія (Bashtanka Cheese plant)	0.366

30.	35	Роменская (Milkiland)	0.332

–.	37	~~Молочний кувшинчик~~	~~0.271~~

31.	36	Святошино	0.249

32.		Для всієї сім’ї (Danone)	0.234

33.		Тёма (Danone)	0.197

34.	37	Коляда (Milkiland)	0.188

34.		Фаворит	0.188

36.	28	Кринка (Чернігівський молокозавод)	0.104

37.	35	Марічка (Продукти України)	0.062

38.	37	Mu (Baltskiy milk combinate)	0.052

–.		~~Zdorovo (Zolotonoshsky milk factory)~~	0

–.		Волошкове поле (Yuria)	0

–.		~~Радомілк~~	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2010 in the “Milk” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2010, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.